A data profile of the people who buy, follow and care about Copenhagen Municipality in Denmark — modelled from more than twelve digital signal sources. Copenhagen Municipality has an estimated audience of 707,422 people in Denmark.
Copenhagen Municipality has an estimated audience of 707,422 people in Denmark. 68.9% are female, 31.1% are male, average age 40.8. Top brand affinities: Cappuccino, Non-alcoholic beverage, Eyelash extensions, Subway, Bohemianism.
Top brand affinities include Cappuccino, Non-alcoholic beverage, Eyelash extensions, with strongest over-indexing on Cappuccino (1.54× the country average).
Demographically, the Copenhagen Municipality audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
The typical Copenhagen Municipality fan in Denmark is more female, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Cappuccino.
The key figures that characterise the Copenhagen Municipality profile in Denmark.
68.9% are female, 31.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 40.8 |
| Estimated audience size | 707,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 21% |
The strongest cross-interests of the Copenhagen Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subway | Food & Beverages | 1.99× | ||
| 02 | Carsharing | Cars & Mobility | 1.98× | ||
| 03 | Marriott Hotels & Resorts | Travel & Leisure | 1.89× | ||
| 04 | Lavazza | Food & Beverages | 1.79× | ||
| 05 | Urban agriculture | Business & Career | 1.79× | ||
| 06 | Dunkin' Donuts | Food & Beverages | 1.79× | ||
| 07 | New York Yankees | Sports | 1.77× | ||
| 08 | Muji | Home & Garden | 1.74× | ||
| 09 | Convenience food | Food & Beverages | 1.68× | ||
| 10 | Kiehl's | Beauty & Wellness | 1.67× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 12 | Sustainable clothing | Fashion & Accessoires | 1.63× | ||
| 13 | La Roche-Posay | Beauty & Wellness | 1.63× | ||
| 14 | Baccarat | Games | 1.57× | ||
| 15 | Cappuccino | Food & Beverages | 1.54× | ||
| 16 | Bohemianism | Fashion & Accessoires | 1.54× | ||
| 17 | Tiffany & Co. | Fashion & Accessoires | 1.54× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 1.53× | ||
| 19 | Lip balm | Beauty & Wellness | 1.53× | ||
| 20 | Organic certification | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.94× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Copenhagen Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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