A data profile of the people who buy, follow and care about Economist in Denmark — modelled from more than twelve digital signal sources. Economist has an estimated audience of 934,314 people in Denmark.
Economist has an estimated audience of 934,314 people in Denmark. 41.9% are female, 58.1% are male, average age 43.6. Top brand affinities: Automatic transmission, Manual transmission, Retirement, Anti-lock braking system, Station wagon.
Top brand affinities include Automatic transmission, Manual transmission, Retirement, with strongest over-indexing on Automatic transmission (2.11× the country average).
Demographically, the Economist audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Economist fan in Denmark is more male, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Automatic transmission.
The key figures that characterise the Economist profile in Denmark.
41.9% are female, 58.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 43.6 |
| Estimated audience size | 934,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Economist audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 8.7% |
| India | 8.3% |
The strongest cross-interests of the Economist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-lock braking system | Cars & Mobility | 2.26× | ||
| 02 | Petrol engine | Cars & Mobility | 2.25× | ||
| 03 | Manual transmission | Cars & Mobility | 2.16× | ||
| 04 | State school | Kids & Family | 2.13× | ||
| 05 | Automatic transmission | Cars & Mobility | 2.11× | ||
| 06 | Retirement | Business & Career | 1.60× | ||
| 07 | Baccarat | Games | 1.57× | ||
| 08 | Station wagon | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Spirituality | BALANCE | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Risk Appetite | THRILL | 1.29× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Economist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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