A data profile of the people who buy, follow and care about Kolding in Denmark — modelled from more than twelve digital signal sources. Kolding has an estimated audience of 723,430 people in Denmark.
Kolding has an estimated audience of 723,430 people in Denmark. 58.6% are female, 41.4% are male, average age 43.5. Top brand affinities: Local news, Sandra Bullock, Best Western, Opel Mokka, Audi A2.
Top brand affinities include Local news, Sandra Bullock, Best Western, with strongest over-indexing on Local news (2.15× the country average).
Demographically, the Kolding audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Kolding fan in Denmark is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Local news.
The key figures that characterise the Kolding profile in Denmark.
58.6% are female, 41.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.5 |
| Estimated audience size | 723,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Kolding audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 67.6% |
| Germany | 18.4% |
| Netherlands | 3.0% |
The strongest cross-interests of the Kolding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi A2 | Cars & Mobility | 2.94× | ||
| 02 | Los Angeles Kings | Sports | 2.33× | ||
| 03 | Local news | News | 2.15× | ||
| 04 | Volkswagen Amarok | Cars & Mobility | 1.96× | ||
| 05 | Hellas Verona F.C. | Sports | 1.91× | ||
| 06 | OGC Nice | Sports | 1.90× | ||
| 07 | Capri Sun | Food & Beverages | 1.86× | ||
| 08 | Volkswagen Jetta | Cars & Mobility | 1.75× | ||
| 09 | Volkswagen Caddy | Cars & Mobility | 1.73× | ||
| 10 | BMW X1 | Cars & Mobility | 1.65× | ||
| 11 | Audi TT | Cars & Mobility | 1.65× | ||
| 12 | Best Western | Travel & Leisure | 1.63× | ||
| 13 | Opel Mokka | Cars & Mobility | 1.58× | ||
| 14 | BMW 4 Series | Cars & Mobility | 1.58× | ||
| 15 | Volkswagen Touran | Cars & Mobility | 1.57× | ||
| 16 | Baccarat | Games | 1.57× | ||
| 17 | Sandra Bullock | Movies & TV | 1.53× | ||
| 18 | Aerosmith | Music & Radio | 1.52× | ||
| 19 | Audi Q5 | Cars & Mobility | 1.51× | ||
| 20 | Induction cooking | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.26× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Design Affinity | PREMIUM | 0.80× | |
| Risk Appetite | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Kolding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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