A data profile of the people who buy, follow and care about Region of Southern Denmark in Denmark — modelled from more than twelve digital signal sources. Region of Southern Denmark has an estimated audience of 956,780 people in Denmark.
Region of Southern Denmark has an estimated audience of 956,780 people in Denmark. 57.8% are female, 42.2% are male, average age 43.7. Top brand affinities: Local news, Hypermarket, Volkswagen Tiguan, Best Western, Sandra Bullock.
Top brand affinities include Local news, Hypermarket, Volkswagen Tiguan, with strongest over-indexing on Local news (2.51× the country average).
Demographically, the Region of Southern Denmark audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Region of Southern Denmark fan in Denmark is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Local news.
The key figures that characterise the Region of Southern Denmark profile in Denmark.
57.8% are female, 42.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.7 |
| Estimated audience size | 956,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 31% |
The strongest cross-interests of the Region of Southern Denmark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.51× | ||
| 02 | Audi A2 | Cars & Mobility | 2.42× | ||
| 03 | Best Western | Travel & Leisure | 1.84× | ||
| 04 | Volkswagen Amarok | Cars & Mobility | 1.83× | ||
| 05 | BMW X1 | Cars & Mobility | 1.78× | ||
| 06 | Volkswagen Caddy | Cars & Mobility | 1.78× | ||
| 07 | Audi TT | Cars & Mobility | 1.76× | ||
| 08 | Volkswagen Tiguan | Cars & Mobility | 1.66× | ||
| 09 | AC/DC | Music & Radio | 1.61× | ||
| 10 | Baccarat | Games | 1.57× | ||
| 11 | Pollen | Health | 1.55× | ||
| 12 | Sevilla FC | Sports | 1.55× | ||
| 13 | Hypermarket | Shopping | 1.54× | ||
| 14 | Audi A1 | Cars & Mobility | 1.54× | ||
| 15 | Volkswagen Touran | Cars & Mobility | 1.54× | ||
| 16 | Opel Mokka | Cars & Mobility | 1.53× | ||
| 17 | Sandra Bullock | Movies & TV | 1.52× | ||
| 18 | Canada Goose | Fashion & Accessoires | 1.52× | ||
| 19 | Model building | Kids & Family | 1.51× | ||
| 20 | BMW X3 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Tradition | CONSERVATISM | 1.17× | |
| Price Sensitivity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Region of Southern Denmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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