Rascasse Audience Intelligence

The Lego Movie Viewer Demographics in United States

The Lego Movie has an estimated audience of 1.1M people in United States.

#114among Animation in United States
#1933among movies & series in United States#4282in Movies & TV

The average The Lego Movie fan in United States is 35.4 years old, balanced, and lives primarily in California.

Women make up 49.0% of the fan base, 5.2 percentage points fewer than the group average.

Compared with the other 818 objects in Animation, The Lego Movie fans stand out for their interest in Flans, Rabbids Invasion and Lego Minifigures (theme).

Most fans live in California, Texas, Florida.

Top affinities include Flans, Rabbids Invasion, Lego Minifigures (theme), with strongest over-indexing on Flans (155.45× the country average).

Demographically, the The Lego Movie audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Extroversion.

The typical The Lego Movie fan in United States is balanced, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Flans.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
49.0%♀
51.0% male
Age
35.4
average years
Country rank
#23386
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Lego Movie viewers

49.0% are female, 51.0% are male, average age 35.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for The Lego Movie audience in United States
MetricValue
Female49.0%
Male51.0%
Average age35.4
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the The Lego Movie audience in United States
Age bracketShare%
16-2427%
25-3423%
35-4424%
45-5417%
55+9%
Fig. 04

Worldwide distribution

40.8%

of the worldwide The Lego Movie audience comes from United States.

Worldwide audience distribution share by country for The Lego Movie
CountryShare
United States40.8%
United Kingdom12.4%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Lego Movie fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.69×
02Idaho~8K1.45×
03Arizona~30K1.20×
04New Hampshire~5K1.19×
05New Mexico~8K1.14×
06Montana~4K1.14×
07Oregon~20K1.12×
08Oklahoma~10K1.12×
09Nebraska~7K1.12×
10Alaska~3K1.11×
11Texas~80K1.10×
12Iowa~10K1.10×
13California~100K1.09×
14South Dakota~3K1.09×
15Indiana~20K1.08×
16Kansas~10K1.08×
17North Dakota~3K1.08×
18Colorado~20K1.07×
19Wyoming~2K1.07×
20Michigan~30K1.06×
21Missouri~20K1.04×
22Arkansas~10K1.04×
23Washington~30K1.03×
24Wisconsin~20K1.03×
25Vermont~2K1.01×
26Illinois~40K0.98×
27Kentucky~10K0.98×
28Ohio~40K0.97×
29Minnesota~20K0.97×
30Nevada~10K0.95×
31Tennessee~20K0.93×
32West Virginia~5K0.93×
33Pennsylvania~40K0.92×
34Georgia~30K0.90×
35North Carolina~30K0.90×
36Alabama~10K0.90×
37Maine~4K0.90×
38Virginia~20K0.88×
39Connecticut~10K0.88×
40Delaware~3K0.88×
41Florida~60K0.86×
42Mississippi~8K0.86×
43Rhode Island~3K0.86×
44Maryland~20K0.85×
45Massachusetts~20K0.83×
46South Carolina~10K0.83×
47Hawaii~4K0.83×
48Louisiana~10K0.82×
49New Jersey~20K0.81×
50New York~50K0.73×
Fig. 06

Affinity by region

Affinity by region — The Lego Movie, United States
0.73×1.00×1.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Lego Movie audience vs. the country average
#·InterestCategoryAffinity×
01FlansMusic & Radio155.45×
02Rabbids InvasionMovies & TV101.35×
03Lego Minifigures (theme)Kids & Family95.93×
04Deborah Ann WollMovies & TV87.77×
05MegamindMovies & TV86.96×
06Flushed AwayMovies & TV76.19×
07Lego CityKids & Family74.03×
08Night at the MuseumMovies & TV65.04×
09Avengers (band)Music & Radio64.85×
10Evan Rachel WoodMovies & TV60.88×
11Krysten RitterMovies & TV59.57×
12Andy SerkisMovies & TV52.68×
13Josh GadMovies & TV51.82×
14All ThatMovies & TV49.43×
15Ice Age (franchise)Movies & TV48.86×
16Goosebumps (film)Movies & TV46.25×
17Elementary (TV series)Movies & TV40.91×
18Oscar IsaacMovies & TV37.85×
19Legends (comics)Literature30.50×
20Bryan CranstonMovies & TV28.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Lego Movie audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Lego Movie audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.44×
ExtroversionTHRILL1.33×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Lego Movie audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.07×
Quality AwarenessPREMIUM1.09×
TravellingTHRILL1.13×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Lego Movie over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-lego-movie-44888” · Methodology