A data profile of the people who buy, follow and care about TV 2 NYHEDERNE in Denmark — modelled from more than twelve digital signal sources. TV 2 NYHEDERNE has an estimated audience of 1,006,299 people in Denmark.
TV 2 NYHEDERNE has an estimated audience of 1,006,299 people in Denmark. 56.9% are female, 43.1% are male, average age 43.5. Top brand affinities: Baccarat.
Top brand affinities include Baccarat, with strongest over-indexing on Baccarat (1.57× the country average).
Demographically, the TV 2 NYHEDERNE audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Tradition.
The typical TV 2 NYHEDERNE fan in Denmark is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Baccarat.
The key figures that characterise the TV 2 NYHEDERNE profile in Denmark.
56.9% are female, 43.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.5 |
| Estimated audience size | 1,006,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 33% |
The strongest cross-interests of the TV 2 NYHEDERNE audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baccarat | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.12× | |
| Tradition | CONSERVATISM | 1.09× | |
| Community Orientation | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for TV 2 NYHEDERNE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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