A data profile of the people who buy, follow and care about Defence mechanisms in France — modelled from more than twelve digital signal sources. Defence mechanisms has an estimated audience of 5,289,100 people in France.
Defence mechanisms has an estimated audience of 5,289,100 people in France. 51.7% are female, 48.3% are male, average age 41.2. Top brand affinities: FC Metz, Air pollution, Sandra Bullock, Non-alcoholic beverage, Aston Villa F.C..
Top brand affinities include FC Metz, Air pollution, Sandra Bullock, with strongest over-indexing on FC Metz (1.98× the country average).
Demographically, the Defence mechanisms audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Individualism, Tradition.
The typical Defence mechanisms fan in France is balanced, around 41.2 years old, with strong Individualism tendencies and a notable affinity for FC Metz.
The key figures that characterise the Defence mechanisms profile in France.
51.7% are female, 48.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.2 |
| Estimated audience size | 5,289,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Defence mechanisms audience comes from France.
| Country | Share |
|---|---|
| United States | 82.3% |
| France | 15.5% |
| Austria | 0.8% |
The strongest cross-interests of the Defence mechanisms audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aston Villa F.C. | Sports | 2.08× | ||
| 02 | Fanatics | Fashion & Accessoires | 2.01× | ||
| 03 | FC Metz | Sports | 1.98× | ||
| 04 | Monopoly (game) | Games | 1.95× | ||
| 05 | Sandra Bullock | Movies & TV | 1.93× | ||
| 06 | Torino F.C. | Sports | 1.89× | ||
| 07 | Volkswagen Jetta | Cars & Mobility | 1.79× | ||
| 08 | Air pollution | Health | 1.68× | ||
| 09 | Endangered species | Pets & Animals | 1.67× | ||
| 10 | Dolly Parton | Music & Radio | 1.66× | ||
| 11 | Encyclopedia | Literature | 1.65× | ||
| 12 | Real Sociedad | Sports | 1.62× | ||
| 13 | Organic chemistry | Business & Career | 1.61× | ||
| 14 | Jason Derulo | Music & Radio | 1.61× | ||
| 15 | Bella Thorne | Movies & TV | 1.60× | ||
| 16 | Royal family | Politics & Society | 1.54× | ||
| 17 | Ryan Reynolds | Movies & TV | 1.53× | ||
| 18 | MTV | Movies & TV | 1.53× | ||
| 19 | Non-alcoholic beverage | Food & Beverages | 1.51× | ||
| 20 | Channing Tatum | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Tradition | CONSERVATISM | 1.24× | |
| Community Orientation | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.33× | |
| Quality Awareness | PREMIUM | 0.60× | |
| Sports Activity | POWER | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Defence mechanisms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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