Rascasse Audience Intelligence

Defence mechanisms Audience in United States

A data profile of the people who buy, follow and care about Defence mechanisms in United States — modelled from more than twelve digital signal sources. Defence mechanisms has an estimated audience of 28,117,249 people in United States.

#708among Topic in United States#56in Politics & Society

The average Defence mechanisms fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Internet celebrity, Non-alcoholic beverage, with strongest over-indexing on Britney Spears (2.09× the country average).

Demographically, the Defence mechanisms audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Defence mechanisms fan in United States is balanced, around 39.7 years old, with strong Individualism tendencies and a notable affinity for Britney Spears.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Defence mechanisms profile in United States.

Audience size
28.1M
in United States
Gender
52.4%♀
47.6% male
Age
39.7
average years
Country rank
#1028
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Defence mechanisms fans

52.4% are female, 47.6% are male, average age 39.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Defence mechanisms audience in United States
MetricValue
Female52.4%
Male47.6%
Average age39.7
Estimated audience size28,117,249
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Defence mechanisms audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Defence mechanisms audience comes from United States.

Worldwide audience distribution share by country for Defence mechanisms
CountryShare
United States82.3%
France15.5%
Austria0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Defence mechanisms audience in United States is strongest.

Fig. 05

Top regions by affinity

Defence mechanisms fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.20×
02Alaska~70K1.18×
03Idaho~200K1.17×
04North Dakota~70K1.15×
05Maryland~600K1.14×
06Montana~90K1.14×
07Kentucky~400K1.13×
08Indiana~600K1.12×
09Illinois~1M1.11×
10Louisiana~400K1.11×
11Nevada~300K1.11×
12New Mexico~200K1.11×
13Arkansas~200K1.05×
14Hawaii~100K1.05×
15Georgia~900K1.04×
16North Carolina~900K1.04×
17Missouri~500K1.04×
18Minnesota~400K1.03×
19Kansas~200K1.03×
20South Dakota~70K1.03×
21West Virginia~100K1.02×
22Pennsylvania~900K1.00×
23Virginia~700K1.00×
24Wisconsin~400K1.00×
25Connecticut~300K1.00×
26California~3M0.98×
27Oklahoma~300K0.98×
28Utah~200K0.97×
29Vermont~50K0.97×
30Arizona~500K0.95×
31Massachusetts~500K0.95×
32Iowa~200K0.95×
33Texas~2.5M0.94×
34Ohio~800K0.94×
35Nebraska~100K0.94×
36New Hampshire~100K0.94×
37Maine~90K0.94×
38Washington~500K0.93×
39Tennessee~500K0.93×
40Delaware~70K0.92×
41New Jersey~700K0.91×
42Alabama~400K0.90×
43Washington, District of Columbia~80K0.90×
44Colorado~400K0.89×
45Oregon~300K0.89×
46New York~1.5M0.87×
47Michigan~600K0.87×
48South Carolina~400K0.86×
49Rhode Island~80K0.86×
50Florida~1.5M0.75×
Fig. 06

Affinity by region

Affinity by region — Defence mechanisms, United States
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Defence mechanisms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Defence mechanisms audience
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio2.09×
02Tom HardyMovies & TV2.00×
03Atlético MadridSports2.00×
04Avril LavigneMusic & Radio1.95×
05Monopoly (game)Games1.95×
06FanaticsFashion & Accessoires1.88×
07Freedom of speechPolitics & Society1.81×
08Colorado RockiesSports1.78×
09Ryan ReynoldsMovies & TV1.75×
10Non-alcoholic beverageFood & Beverages1.69×
11Internet celebrityInternet & Social Media1.68×
12Sandra BullockMovies & TV1.62×
13Paris Saint-GermainSports1.61×
14Irish whiskeyFood & Beverages1.60×
15Chris PrattMovies & TV1.58×
16HandballSports1.57×
17Filling stationCars & Mobility1.55×
18Miley CyrusMusic & Radio1.54×
19Henry CavillMovies & TV1.53×
20OtorhinolaryngologyHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Defence mechanisms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Defence mechanisms audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.34×
TraditionCONSERVATISM1.30×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Defence mechanisms audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.40×
Sports ActivityPOWER0.58×
Quality AwarenessPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Defence mechanisms have in United States?

Defence mechanisms has an estimated audience of 28,117,249 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Defence mechanisms fans?

52.4% of Defence mechanisms fans are female, 47.6% are male, with an average age of 39.7 years.

03

Which brands do Defence mechanisms fans like most?

Defence mechanisms fans show strongest brand affinity for Britney Spears (2.09×), Internet celebrity (1.68×), and Non-alcoholic beverage (1.69×) over the country average.

04

Where do Defence mechanisms fans live in United States?

Defence mechanisms fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Defence mechanisms fans also like?

Beyond Defence mechanisms itself, the audience over-indexes on Internet celebrity (1.68×), Non-alcoholic beverage (1.69×), Fanatics (1.88×), and Ryan Reynolds (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Defence mechanisms audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Defence mechanisms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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