Defence mechanisms Audience in United States
Defence mechanisms has an estimated audience of 28,117,249 people in United States. 52.4% are female, 47.6% are male, average age 39.7. Top brand affinities: nbc chicago, Ural Mountains, WOFL, WKMG-TV, The Boomtown Rats.
Top brand affinities include nbc chicago, Ural Mountains, WOFL, with strongest over-indexing on nbc chicago (1.59× the country average). Demographically, the Defence mechanisms audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Politics & Society · Type: Topic
Demographics of Defence mechanisms fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 39.7 |
| Estimated audience size | 28,117,249 |
Audience persona
The typical Defence mechanisms fan in United States is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for nbc chicago.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 1.59× | Movies & TV |
| Ural Mountains | 1.72× | Travel & Leisure |
| WOFL | 1.52× | Movies & TV |
| WKMG-TV | 1.54× | Movies & TV |
| The Boomtown Rats | 1.83× | Music & Radio |
| Om Prakash Chautala | 1.82× | Politics & Society |
| Mirzapur Cadet College | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.22 |
| Risk Appetite | THRILL | 1.01 |
| Social Media Usage | JOY | 0.99 |
| Tradition | CONSERVATISM | 0.98 |
| Individualism | JOY | 0.96 |
| Need for Security | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.5% |
| France | 15.5% |
| Austria | 0.8% |
See Defence mechanisms audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
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- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Defence mechanisms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.