Rascasse Audience Intelligence

Lakshmi Audience in France

A data profile of the people who buy, follow and care about Lakshmi in France — modelled from more than twelve digital signal sources. Lakshmi has an estimated audience of 2,781,650 people in France.

The average Lakshmi fan in France is 41.1 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.

Top brand affinities include Broadcasting of sports events, Christmas Gift, Kitchen garden, with strongest over-indexing on Broadcasting of sports events (4.11× the country average).

Demographically, the Lakshmi audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Lakshmi fan in France is balanced, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Broadcasting of sports events.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lakshmi profile in France.

Audience size
2.8M
in France
Gender
51.6%
48.4% male
Age
41.1
average years
Country rank
#1589
Topic in France
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lakshmi fans

51.6% are female, 48.4% are male, average age 41.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Lakshmi audience in France
MetricValue
Female51.6%
Male48.4%
Average age41.1
Estimated audience size2,781,650
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Lakshmi audience in France
Age bracketShare%
16-1913%
20-2916%
30-3922%
40-4932%
50+16%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Lakshmi audience comes from France.

Worldwide audience distribution share by country for Lakshmi
CountryShare
France45.8%
India24.1%
Ukraine11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lakshmi audience in France is strongest.

Fig. 05

Top regions by affinity

Lakshmi fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~900K1.76×
02Provence-Alpes-Côte d'Azur~300K1.30×
03Occitanie~300K1.10×
04Auvergne-Rhône-Alpes~300K1.03×
05Nouvelle-Aquitaine~200K1.01×
06Corsica~10K0.97×
07Grand Est~200K0.93×
08Pays de la Loire~100K0.93×
09Centre-Val de Loire~100K0.93×
10Bourgogne-Franche-Comté~100K0.92×
11Hauts-de-France~200K0.89×
12Brittany~100K0.89×
13Normandy~100K0.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lakshmi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lakshmi audience
#·InterestCategoryAffinity×
01SelfridgesShopping36.97×
02Christmas GiftKids & Family5.31×
03Christmas treeKids & Family4.46×
04Broadcasting of sports eventsMovies & TV4.11×
05KippahFashion & Accessoires3.94×
06Christmas lightsHome & Garden3.60×
07Psychological horrorHealth3.43×
08ModanisaFashion & Accessoires3.43×
09Girl powerPolitics & Society3.37×
10Caixa Econômica FederalBusiness & Career3.09×
11RaincoatFashion & Accessoires2.91×
12DentistryBusiness & Career2.74×
13Single-lens reflex cameraTechnology & Electronics2.74×
14FlirtingKids & Family2.74×
15Breast Cancer awarenessHealth2.69×
16Kitchen gardenHome & Garden2.57×
17Zoom lensTechnology & Electronics2.40×
18Doctor of MedicineBusiness & Career2.23×
19Horseback ridingSports1.84×
20Sustainable productsPolitics & Society1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lakshmi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Lakshmi audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Lakshmi audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE2.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Lakshmi have in France?

Lakshmi has an estimated audience of 2,781,650 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Lakshmi fans?

51.6% of Lakshmi fans are female, 48.4% are male, with an average age of 41.1 years.

03

Which brands do Lakshmi fans like most?

Lakshmi fans show strongest brand affinity for Broadcasting of sports events (4.11×), Christmas Gift (5.31×), and Kitchen garden (2.57×) over the country average.

04

Where do Lakshmi fans live in France?

Lakshmi fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~300K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lakshmi fans also like?

Beyond Lakshmi itself, the audience over-indexes on Christmas Gift (5.31×), Kitchen garden (2.57×), Christmas tree (4.46×), and Dentistry (2.74×) compared to the France average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Lakshmi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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