A data profile of the people who buy, follow and care about Loire in France — modelled from more than twelve digital signal sources. Loire has an estimated audience of 2,565,185 people in France.
The average Loire fan in France is 45.1 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (250.48× the country average).
Demographically, the Loire audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Loire fan in France is more female, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Loire profile in France.
57.1% are female, 42.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.1 |
| Estimated audience size | 2,565,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Loire audience comes from France.
| Country | Share |
|---|---|
| France | 69.3% |
| United Kingdom | 4.1% |
| Belgium | 4.1% |
Where the Loire audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~500K | 1.70× | |
| 02 | Centre-Val de Loire | ~100K | 1.55× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 1.32× | |
| 04 | Pays de la Loire | ~200K | 1.20× | |
| 05 | Grand Est | ~200K | 1.01× | |
| 06 | Nouvelle-Aquitaine | ~200K | 1.00× | |
| 07 | Hauts-de-France | ~200K | 0.91× | |
| 08 | Occitanie | ~200K | 0.89× | |
| 09 | Île-de-France | ~400K | 0.87× | |
| 10 | Provence-Alpes-Côte d'Azur | ~100K | 0.77× | |
| 11 | Normandy | ~90K | 0.73× | |
| 12 | Brittany | ~80K | 0.67× | |
| 13 | Corsica | ~9K | 0.67× |
The strongest cross-interests of the Loire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 250.48× | ||
| 02 | Selfridges | Shopping | 235.38× | ||
| 03 | Christmas Gift | Kids & Family | 43.58× | ||
| 04 | Kitchen garden | Home & Garden | 27.90× | ||
| 05 | Christmas tree | Kids & Family | 25.21× | ||
| 06 | Zoom lens | Technology & Electronics | 21.12× | ||
| 07 | Breast Cancer awareness | Health | 17.78× | ||
| 08 | Broadcasting of sports events | Movies & TV | 17.16× | ||
| 09 | Hormone | Health | 16.71× | ||
| 10 | Dentistry | Business & Career | 14.87× | ||
| 11 | Single-lens reflex camera | Technology & Electronics | 10.91× | ||
| 12 | New Testament | Politics & Society | 10.38× | ||
| 13 | Girl power | Politics & Society | 10.18× | ||
| 14 | Burnout (psychology) | Health | 10.02× | ||
| 15 | Psoriasis Awareness | Health | 8.53× | ||
| 16 | Cardiology | Health | 8.34× | ||
| 17 | Sustainable products | Politics & Society | 7.53× | ||
| 18 | Improvisation | Music & Radio | 6.79× | ||
| 19 | Real property | Home & Garden | 3.02× | ||
| 20 | Volotea | Travel & Leisure | 2.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.98× | |
| Individualism | JOY | 1.49× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Loire has an estimated audience of 2,565,185 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
57.1% of Loire fans are female, 42.9% are male, with an average age of 45.1 years.
Loire fans show strongest brand affinity for Love & Sex (250.48×), Kitchen garden (27.9×), and Christmas Gift (43.58×) over the country average.
Loire fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~500K), Île-de-France (reach ~400K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Loire itself, the audience over-indexes on Kitchen garden (27.9×), Christmas Gift (43.58×), Zoom lens (21.12×), and Christmas tree (25.21×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Loire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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