How to read this list
Rank
Position in the Top 86, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 |  Stealth game |
553k | 5.7% | 33.5 | 22.3% | Gaming genre |
| 52 |  Life simulation game |
515k | 4.1% | 31.9 | 55.5% | Gaming genre |
| 53 |  Vehicle simulation game |
513k | 3.8% | 36.6 | 26.6% | Gaming genre |
| 54 |  Video poker |
401k | 5.0% | 40.0 | 33.2% | Gaming genre |
| 55 |  City-building game |
357k | 3.7% | 34.7 | 40.1% | Gaming genre |
| 56 |  Rhythm game |
349k | 5.0% | 35.0 | 26.9% | Gaming genre |
| 57 |  Console game |
276k | 4.5% | 37.1 | 37.6% | Gaming genre |
| 58 |  Light gun shooter |
269k | 7.6% | 40.3 | 32.7% | Gaming genre |
| 59 |  Personality quiz |
215k | 5.2% | 46.6 | 72.2% | Gaming genre |
| 60 |  Tower defense |
208k | 3.2% | 35.2 | 25.9% | Gaming genre |
| 61 |  Player versus player |
202k | 2.6% | 32.2 | 15.5% | Gaming genre |
| 62 |  Single-player video game |
187k | 2.7% | 35.8 | 26.7% | Gaming genre |
| 63 |  Multiplayer online game |
182k | 4.1% | 31.5 | 29.2% | Gaming genre |
| 64 |  Mathematical puzzle |
166k | 7.2% | 46.3 | 60.7% | Gaming genre |
| 65 |  Hide-and-seek |
164k | 10.4% | 49.7 | 67.5% | Gaming genre |
| 66 |  Incremental game |
144k | 3.8% | 32.8 | 34.3% | Gaming genre |
| 67 |  Beat 'em up |
136k | 3.8% | 36.2 | 22.3% | Gaming genre |
| 68 |  Shoot 'em up |
128k | 3.5% | 36.0 | 28.1% | Gaming genre |
| 69 |  Indie game |
113k | 5.7% | 35.6 | 26.1% | Gaming genre |
| 70 |  Point and click |
103k | 5.2% | 38.6 | 63.8% | Gaming genre |
| 71 |  Kart racing game |
99k | 7.5% | 37.0 | 30.3% | Gaming genre |
| 72 |  Turn-based tactics |
95k | 6.9% | 37.1 | 18.7% | Gaming genre |
| 73 |  Social simulation game |
94k | 4.8% | 32.5 | 58.7% | Gaming genre |
| 74 |  Matching game |
93k | 6.3% | 38.6 | 67.4% | Gaming genre |
| 75 |  Hit and run |
78k | 10.1% | 44.4 | 39.4% | Gaming genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 86 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each gaming genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest gaming genre in United Kingdom?
Video games currently leads with an estimated audience of 22M people in United Kingdom.