How to read this list
Rank
Position in the Top 86, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | SStealth game | 553k | 5.7% | 33.5 | 22.3% | Gaming genre |
| 52 | LLife simulation game | 515k | 4.1% | 31.9 | 55.5% | Gaming genre |
| 53 | VVehicle simulation game | 513k | 3.8% | 36.6 | 26.6% | Gaming genre |
| 54 | VVideo poker | 401k | 5.0% | 40.0 | 33.2% | Gaming genre |
| 55 | CCity-building game | 357k | 3.7% | 34.7 | 40.1% | Gaming genre |
| 56 | RRhythm game | 349k | 5.0% | 35.0 | 26.9% | Gaming genre |
| 57 | CConsole game | 276k | 4.5% | 37.1 | 37.6% | Gaming genre |
| 58 | LLight gun shooter | 269k | 7.6% | 40.3 | 32.7% | Gaming genre |
| 59 | PPersonality quiz | 215k | 5.2% | 46.6 | 72.2% | Gaming genre |
| 60 | TTower defense | 208k | 3.2% | 35.2 | 25.9% | Gaming genre |
| 61 | PPlayer versus player | 202k | 2.6% | 32.2 | 15.5% | Gaming genre |
| 62 | SSingle-player video game | 187k | 2.7% | 35.8 | 26.7% | Gaming genre |
| 63 | MMultiplayer online game | 182k | 4.1% | 31.5 | 29.2% | Gaming genre |
| 64 | MMathematical puzzle | 166k | 7.2% | 46.3 | 60.7% | Gaming genre |
| 65 | HHide-and-seek | 164k | 10.4% | 49.7 | 67.5% | Gaming genre |
| 66 | IIncremental game | 144k | 3.8% | 32.8 | 34.3% | Gaming genre |
| 67 | BBeat 'em up | 136k | 3.8% | 36.2 | 22.3% | Gaming genre |
| 68 | SShoot 'em up | 128k | 3.5% | 36.0 | 28.1% | Gaming genre |
| 69 | IIndie game | 113k | 5.7% | 35.6 | 26.1% | Gaming genre |
| 70 | PPoint and click | 103k | 5.2% | 38.6 | 63.8% | Gaming genre |
| 71 | KKart racing game | 99k | 7.5% | 37.0 | 30.3% | Gaming genre |
| 72 | TTurn-based tactics | 95k | 6.9% | 37.1 | 18.7% | Gaming genre |
| 73 | SSocial simulation game | 94k | 4.8% | 32.5 | 58.7% | Gaming genre |
| 74 | MMatching game | 93k | 6.3% | 38.6 | 67.4% | Gaming genre |
| 75 | HHit and run | 78k | 10.1% | 44.4 | 39.4% | Gaming genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 86 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each gaming genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest gaming genre in United Kingdom?
Video games currently leads with an estimated audience of 22M people in United Kingdom.