A data profile of the people who buy, follow and care about University of Warwick in United Kingdom — modelled from more than twelve digital signal sources. University of Warwick has an estimated audience of 242,049 people in United Kingdom.
The average University of Warwick fan in United Kingdom is 37.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, West Midlands, South East.
Top brand affinities include Melissa Rauch, Lights (musician), Durham University, with strongest over-indexing on Melissa Rauch (19.23× the country average).
Demographically, the University of Warwick audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical University of Warwick fan in United Kingdom is more female, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Melissa Rauch.
The key figures that characterise the University of Warwick profile in United Kingdom.
61.9% are female, 38.1% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 37.2 |
| Estimated audience size | 242,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide University of Warwick audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 29.6% |
| United States | 11.3% |
| United Kingdom | 10.9% |
Where the University of Warwick audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~60K | 6.24× | |
| 02 | England | ~200K | 1.93× | |
| 03 | Wales | ~10K | 0.89× | |
| 04 | Northern Ireland | ~5K | 0.70× | |
| 05 | East Midlands | ~10K | 0.67× | |
| 06 | Scotland | ~10K | 0.62× | |
| 07 | Greater London | ~10K | 0.45× | |
| 08 | South East | ~10K | 0.44× | |
| 09 | East of England | ~9K | 0.40× | |
| 10 | South West | ~6K | 0.31× | |
| 11 | North West | ~7K | 0.29× | |
| 12 | North East | ~2K | 0.25× | |
| 13 | Yorkshire and the Humber | ~4K | 0.20× |
The strongest cross-interests of the University of Warwick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queen Mary University of London | Business & Career | 43.44× | ||
| 02 | Aston University | Business & Career | 40.99× | ||
| 03 | Heriot-Watt University | Business & Career | 39.06× | ||
| 04 | Loughborough University | Business & Career | 32.02× | ||
| 05 | University of Leicester | Business & Career | 31.11× | ||
| 06 | Lancaster University | Business & Career | 30.34× | ||
| 07 | Imperial College London | Business & Career | 26.09× | ||
| 08 | Durham University | Business & Career | 25.42× | ||
| 09 | University of Exeter | Business & Career | 24.76× | ||
| 10 | University of Southampton | Business & Career | 23.71× | ||
| 11 | Nottingham Trent University | Business & Career | 22.93× | ||
| 12 | University of Birmingham | Business & Career | 21.80× | ||
| 13 | London School of Economics | Business & Career | 20.26× | ||
| 14 | University of Nottingham | Business & Career | 19.82× | ||
| 15 | Melissa Rauch | Movies & TV | 19.23× | ||
| 16 | Inglourious Basterds | Movies & TV | 18.40× | ||
| 17 | Robin Williams | Movies & TV | 13.21× | ||
| 18 | Lights (musician) | Music & Radio | 11.57× | ||
| 19 | University of Cambridge | Business & Career | 11.27× | ||
| 20 | The White Lotus | Movies & TV | 5.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.47× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Pet Ownership | JOY | 0.89× | |
| Extroversion | THRILL | 0.98× |
University of Warwick has an estimated audience of 242,049 people in United Kingdom, concentrated in England and West Midlands.
61.9% of University of Warwick fans are female, 38.1% are male, with an average age of 37.2 years.
University of Warwick fans show strongest brand affinity for Melissa Rauch (19.23×), Lights (musician) (11.57×), and Durham University (25.42×) over the country average.
University of Warwick fans in United Kingdom are most concentrated in England (reach ~200K), West Midlands (reach ~60K), and South East (reach ~10K). These three regions account for the largest share of the active audience.
Beyond University of Warwick itself, the audience over-indexes on Lights (musician) (11.57×), Durham University (25.42×), Imperial College London (26.09×), and Queen Mary University of London (43.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for University of Warwick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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