Rascasse Audience Intelligence

Garena Target Market in Indonesia

A data profile of the people who buy, follow and care about Garena in Indonesia — modelled from more than twelve digital signal sources. Garena has an estimated audience of 3,197,513 people in Indonesia.

#21among Brand in Indonesia
#44in Technology & Electronics

The average Garena fan in Indonesia is 30.0 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Garena profile in Indonesia.

Audience size
3.2M
in Indonesia
Gender
40.3%♀
59.7% male
Age
30.0
average years
Country rank
#625
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Garena

40.3% are female, 59.7% are male, average age 30.0.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Garena audience in Indonesia
MetricValue
Female40.3%
Male59.7%
Average age30.0
Estimated audience size3,197,513
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Garena audience in Indonesia
Age bracketShare%
16-1939%
20-2931%
30-3916%
40-498%
50+6%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Garena audience comes from Indonesia.

Worldwide audience distribution share by country for Garena
CountryShare
Vietnam15.8%
Brazil11.1%
Indonesia11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garena audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Garena customers by region in Indonesia
#RegionReachAffinity×
01Southeast Sulawesi~40K1.62×
02South Sumatra~100K1.30×
03Lampung~80K1.21×
04Central Kalimantan~30K1.20×
05Maluku~20K1.18×
06West Sulawesi~20K1.18×
07West Kalimantan~50K1.16×
08Jambi~40K1.15×
09Riau~90K1.13×
10Central Sulawesi~30K1.11×
11South Sulawesi~100K1.10×
12South Kalimantan~50K1.10×
13Bengkulu~30K1.06×
14Gorontalo (disambiguation)(2)~10K1.04×
15Bangka-Belitung Islands~20K1.00×
16North Sulawesi~30K0.98×
17North Kalimantan~10K0.97×
18North Sumatra~100K0.96×
19West Papua~10K0.95×
20West Sumatra~50K0.93×
21West Nusa Tenggara~40K0.93×
22North Maluku~10K0.93×
23West Java~500K0.92×
24East Kalimantan~50K0.92×
25Central Java~300K0.91×
26Aceh~40K0.91×
27Banten~100K0.85×
28Papua (province)~20K0.85×
29Riau Islands~30K0.84×
30East Java~300K0.79×
31East Nusa Tenggara~30K0.78×
32Jakarta~200K0.76×
33Special Region of Yogyakarta~40K0.67×
34Bali~40K0.58×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Garena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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