Rascasse Audience Intelligence

Herbal tea Audience in Indonesia

A data profile of the people who buy, follow and care about Herbal tea in Indonesia — modelled from more than twelve digital signal sources. Herbal tea has an estimated audience of 2,915,130 people in Indonesia.

#10among Beverage in Indonesia
#512among Topic in Indonesia
#73in Food & Beverages

The average Herbal tea fan in Indonesia is 34.6 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Herbal tea profile in Indonesia.

Audience size
2.9M
in Indonesia
Gender
55.4%♀
44.6% male
Age
34.6
average years
Country rank
#699
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herbal tea fans

55.4% are female, 44.6% are male, average age 34.6.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Herbal tea audience in Indonesia
MetricValue
Female55.4%
Male44.6%
Average age34.6
Estimated audience size2,915,130
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Herbal tea audience in Indonesia
Age bracketShare%
16-1922%
20-2935%
30-3920%
40-4914%
50+10%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Herbal tea audience comes from Indonesia.

Worldwide audience distribution share by country for Herbal tea
CountryShare
Japan17.6%
United States13.3%
Indonesia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbal tea audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Herbal tea fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K2.27×
02North Kalimantan~10K1.14×
03Jakarta~200K1.06×
04Aceh~40K1.06×
05Gorontalo (disambiguation)(2)~10K1.06×
06Bengkulu~20K1.05×
07North Maluku~10K1.05×
08Bangka-Belitung Islands~10K1.04×
09Riau Islands~30K1.01×
10Papua (province)~20K1.01×
11West Papua~9K1.01×
12Central Kalimantan~20K1.00×
13Southeast Sulawesi~20K1.00×
14Maluku~10K1.00×
15Central Sulawesi~30K0.99×
16West Sulawesi~10K0.99×
17Riau~70K0.98×
18Jambi~30K0.98×
19North Sulawesi~30K0.98×
20East Nusa Tenggara~30K0.97×
21Banten~100K0.96×
22West Nusa Tenggara~30K0.96×
23North Sumatra~100K0.95×
24West Kalimantan~40K0.95×
25West Sumatra~50K0.94×
26South Kalimantan~40K0.94×
27South Sumatra~70K0.93×
28Lampung~60K0.93×
29East Kalimantan~40K0.93×
30Special Region of Yogyakarta~40K0.91×
31South Sulawesi~80K0.90×
32East Java~200K0.79×
33Central Java~200K0.74×
34West Java~300K0.70×
Appendix

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See Herbal tea audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Herbal tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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