Rascasse Audience Intelligence

Melanesia Audience in Indonesia

A data profile of the people who buy, follow and care about Melanesia in Indonesia — modelled from more than twelve digital signal sources. Melanesia has an estimated audience of 9,810,752 people in Indonesia.

#10among POI in Indonesia
#10in Travel & Leisure

Melanesia has an estimated audience of 9,810,752 people in Indonesia. 42.7% are female, 57.3% are male, average age 31.1.

Demographically, the Melanesia audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Melanesia profile in Indonesia.

Audience size
9.8M
in Indonesia
Gender
42.7%♀
57.3% male
Age
31.1
average years
Country rank
#94
POI in Indonesia
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melanesia fans

42.7% are female, 57.3% are male, average age 31.1.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Melanesia audience in Indonesia
MetricValue
Female42.7%
Male57.3%
Average age31.1
Estimated audience size9,810,752
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Melanesia audience in Indonesia
Age bracketShare%
16-1935%
20-2931%
30-3918%
40-4910%
50+6%
Fig. 04

Worldwide distribution

81.2%

of the worldwide Melanesia audience comes from Indonesia.

Worldwide audience distribution share by country for Melanesia
CountryShare
Indonesia81.2%
Malaysia6.5%
Australia1.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melanesia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melanesia audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.27×
Convenience OrientationPREMIUM1.23×
TraditionCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melanesia audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.73×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Melanesia audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Melanesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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