A data profile of the people who buy, follow and care about Drew House in Ireland — modelled from more than twelve digital signal sources. Drew House has an estimated audience of 648 people in Ireland.
Drew House has an estimated audience of 648 people in Ireland. 59.8% are female, 40.2% are male, average age 32.1. Top brand affinities: NCT (band), Nike, New Balance, Zara, Streetwear.
Top brand affinities include NCT (band), Nike, New Balance, with strongest over-indexing on NCT (band) (2.54× the country average).
Demographically, the Drew House audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Drew House fan in Ireland is more female, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NCT (band).
The key figures that characterise the Drew House profile in Ireland.
59.8% are female, 40.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 32.1 |
| Estimated audience size | 648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Drew House audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 16.9% |
| China | 12.6% |
The strongest cross-interests of the Drew House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harry Styles | Music & Radio | 3.71× | ||
| 02 | Canada Goose | Fashion & Accessoires | 3.34× | ||
| 03 | Malta | Travel & Leisure | 3.29× | ||
| 04 | Steam | Games | 2.65× | ||
| 05 | NCT (band) | Music & Radio | 2.54× | ||
| 06 | Ariana Grande | Music & Radio | 2.54× | ||
| 07 | Streetwear | Fashion & Accessoires | 2.45× | ||
| 08 | New Balance | Fashion & Accessoires | 2.36× | ||
| 09 | Nike | Fashion & Accessoires | 2.14× | ||
| 10 | Pride | Politics & Society | 2.12× | ||
| 11 | Twitch | Games | 2.10× | ||
| 12 | Urban Outfitters | Shopping | 2.08× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 1.97× | ||
| 14 | Electric guitar | Music & Radio | 1.88× | ||
| 15 | Manga | Literature | 1.88× | ||
| 16 | Zara | Shopping | 1.82× | ||
| 17 | Stranger Things | Movies & TV | 1.75× | ||
| 18 | Livemusic | Music & Radio | 1.70× | ||
| 19 | Piano | Music & Radio | 1.67× | ||
| 20 | Snapchat | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.73× | |
| Luxury Orientation | PREMIUM | 1.50× | |
| Risk Appetite | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.65× | |
| Tradition | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Drew House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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