A data profile of the people who buy, follow and care about Snapchat in Ireland — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 769,587 people in Ireland.
Snapchat has an estimated audience of 769,587 people in Ireland. 48.8% are female, 51.2% are male, average age 36.8. Top brand affinities: Vodafone, NCT (band), FIFA World Cup, Very (online retailer), Manchester City F.C..
Top brand affinities include Vodafone, NCT (band), FIFA World Cup, with strongest over-indexing on Vodafone (2.46× the country average).
Demographically, the Snapchat audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Snapchat fan in Ireland is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Vodafone.
The key figures that characterise the Snapchat profile in Ireland.
48.8% are female, 51.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.8 |
| Estimated audience size | 769,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Snapchat audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile telephony | Technology & Electronics | 5.02× | ||
| 02 | 5G | Technology & Electronics | 4.95× | ||
| 03 | 4G | Technology & Electronics | 3.98× | ||
| 04 | Pull & Bear | Fashion & Accessoires | 3.27× | ||
| 05 | Sky Mobile | Technology & Electronics | 3.02× | ||
| 06 | Urban Outfitters | Shopping | 2.52× | ||
| 07 | Ariana Grande | Music & Radio | 2.51× | ||
| 08 | Vodafone | Technology & Electronics | 2.46× | ||
| 09 | Videotelephony | Technology & Electronics | 2.17× | ||
| 10 | NCT (band) | Music & Radio | 2.08× | ||
| 11 | Very (online retailer) | Website / Newspaper / Magazine | 1.85× | ||
| 12 | Manchester City F.C. | Sports | 1.74× | ||
| 13 | 1990s in fashion | Fashion & Accessoires | 1.69× | ||
| 14 | Hand tool | Home & Garden | 1.63× | ||
| 15 | Drop shipping | Shopping | 1.62× | ||
| 16 | Taylor Swift | Music & Radio | 1.62× | ||
| 17 | UEFA Europa League | Sports | 1.62× | ||
| 18 | Mobile game | Games | 1.58× | ||
| 19 | FIFA World Cup | Sports | 1.56× | ||
| 20 | New Balance | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.52× | |
| Social Media Usage | JOY | 1.35× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Travelling | THRILL | 0.91× | |
| Social Media Usage | JOY | 1.35× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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