A data profile of the people who buy, follow and care about Heat wave in Ireland — modelled from more than twelve digital signal sources. Heat wave has an estimated audience of 685,249 people in Ireland.
Heat wave has an estimated audience of 685,249 people in Ireland. 54.3% are female, 45.7% are male, average age 45.3.
The key figures that characterise the Heat wave profile in Ireland.
54.3% are female, 45.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 45.3 |
| Estimated audience size | 685,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 41% |
of the worldwide Heat wave audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 29.0% |
| Austria | 18.2% |
| United States | 18.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Heat wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.