Rascasse Audience Intelligence

Heat wave Audience in United States

Name: Heat wave — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Heat wave in United States — modelled from more than twelve digital signal sources. Heat wave has an estimated audience of 425,376 people in United States.

#12044among Topic in United States #1034in Health

The average Heat wave fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), AutoZone, Hatchback, with strongest over-indexing on Obsessed (2009 film) (6.07× the country average).

Demographically, the Heat wave audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heat wave fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heat wave profile in United States.

Audience size

425K

in United States

Gender

47.3%♀

52.7% male

Age

40.6

average years

Country rank

#40196

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Heat wave fans

47.3% are female, 52.7% are male, average age 40.6.

Fig. 02

Gender split

47.3%

Female

52.7%

Male

Demographic split for Heat wave audience in United States
Metric	Value
Female	47.3%
Male	52.7%
Average age	40.6
Estimated audience size	425,376

Fig. 03

Age distribution

Age distribution of the Heat wave audience in United States
Age bracket	Share	%
16-19		18%
20-29		20%
30-39		16%
40-49		18%
50+		28%

Fig. 04

Worldwide distribution

18.0%

of the worldwide Heat wave audience comes from United States.

Worldwide audience distribution share by country for Heat wave
Country	Share
Ireland	29.0%
Austria	18.2%
United States	18.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heat wave audience in United States is strongest.

Fig. 05

Top regions by affinity

Heat wave fans by region: top regions in United States
#	Region	Reach	×
01	California	~70K	1.55×
02	New Mexico	~3K	1.40×
03	Idaho	~3K	1.36×
04	Arizona	~10K	1.35×
05	Wyoming	<1K	1.34×
06	Nevada	~5K	1.32×
07	Washington	~10K	1.21×
08	North Dakota	~1K	1.21×
09	Utah	~5K	1.20×
10	Hawaii	~2K	1.18×
11	Oregon	~6K	1.17×
12	Montana	~1K	1.12×
13	West Virginia	~2K	1.08×
14	Colorado	~7K	1.07×
15	Washington, District of Columbia	~1K	1.06×
16	Texas	~40K	1.03×
17	Louisiana	~6K	1.02×
18	Alaska	<1K	1.02×
19	New Hampshire	~2K	0.99×
20	Ohio	~10K	0.97×
21	Massachusetts	~8K	0.97×
22	Michigan	~10K	0.96×
23	Virginia	~10K	0.96×
24	Maine	~1K	0.96×
25	New York	~20K	0.95×
26	Oklahoma	~5K	0.95×
27	Rhode Island	~1K	0.95×
28	Pennsylvania	~10K	0.94×
29	New Jersey	~10K	0.92×
30	Indiana	~7K	0.92×
31	South Dakota	<1K	0.92×
32	North Carolina	~10K	0.91×
33	Maryland	~7K	0.91×
34	Kentucky	~5K	0.90×
35	Iowa	~3K	0.90×
36	Connecticut	~4K	0.88×
37	Wisconsin	~6K	0.87×
38	Kansas	~3K	0.87×
39	Missouri	~6K	0.86×
40	Nebraska	~2K	0.85×
41	Tennessee	~7K	0.84×
42	South Carolina	~5K	0.84×
43	Delaware	<1K	0.84×
44	Mississippi	~3K	0.83×
45	Illinois	~10K	0.82×
46	Arkansas	~3K	0.82×
47	Florida	~20K	0.81×
48	Georgia	~10K	0.81×
49	Alabama	~5K	0.81×
50	Minnesota	~5K	0.80×

Affinity by region — Heat wave, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heat wave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heat wave audience
#	Interest	Category	×
01	Obsessed (2009 film)	Movies & TV	6.07×
02	Hatchback	Cars & Mobility	6.07×
03	Antique car	Cars & Mobility	6.07×
04	Carcare	Cars & Mobility	6.07×
05	Auto show	Cars & Mobility	6.07×
06	Family car	Cars & Mobility	6.07×
07	Suzuki	Cars & Mobility	6.07×
08	City car	Cars & Mobility	6.07×
09	Off-road vehicle	Cars & Mobility	5.51×
10	Electric motorcycles and scooters	Cars & Mobility	5.31×
11	Coupé	Cars & Mobility	5.19×
12	Daytona International Speedway	Sports	5.08×
13	MotoGP	Sports	4.79×
14	Motocross	Sports	4.60×
15	Kyle Busch	Sports	4.27×
16	Jaguar Cars	Cars & Mobility	3.87×
17	O'Reilly Auto Parts	Cars & Mobility	3.28×
18	AutoZone	Cars & Mobility	2.88×
19	Advance Auto Parts	Cars & Mobility	2.78×
20	NASCAR	Sports	2.68×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heat wave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Heat wave audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.94×
Family Orientation	CONSERVATISM	1.91×
Need for Security	CONSERVATISM	1.84×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Heat wave audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.71×
Mindfulness	BALANCE	0.74×
Social Media Usage	JOY	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Heat wave have in United States?

Heat wave has an estimated audience of 425,376 people in United States, concentrated in California and Texas.

What is the gender split and age of Heat wave fans?

47.3% of Heat wave fans are female, 52.7% are male, with an average age of 40.6 years.

Which brands do Heat wave fans like most?

Heat wave fans show strongest brand affinity for Obsessed (2009 film) (6.07×), AutoZone (2.88×), and Hatchback (6.07×) over the country average.

Where do Heat wave fans live in United States?

Heat wave fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Heat wave fans also like?

Beyond Heat wave itself, the audience over-indexes on AutoZone (2.88×), Hatchback (6.07×), Antique car (6.07×), and Carcare (6.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Heat wave audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heat wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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