A data profile of the people who buy, follow and care about Kildare in Ireland — modelled from more than twelve digital signal sources. Kildare has an estimated audience of 849,293 people in Ireland.
Kildare has an estimated audience of 849,293 people in Ireland. 62.0% are female, 38.0% are male, average age 43.6. Top brand affinities: Zoo, Microwave oven, Employment agency, Fertilizer, Home automation.
Top brand affinities include Zoo, Microwave oven, Employment agency, with strongest over-indexing on Zoo (1.5× the country average).
Demographically, the Kildare audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Kildare fan in Ireland is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Zoo.
The key figures that characterise the Kildare profile in Ireland.
62.0% are female, 38.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.6 |
| Estimated audience size | 849,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Kildare audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 68.6% |
| United Kingdom | 9.9% |
| Brazil | 6.4% |
The strongest cross-interests of the Kildare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 1.69× | ||
| 02 | Marriott Hotels & Resorts | Travel & Leisure | 1.68× | ||
| 03 | De'Longhi | Home & Garden | 1.68× | ||
| 04 | Duty-free shop | Beauty & Wellness | 1.64× | ||
| 05 | New York Yankees | Sports | 1.62× | ||
| 06 | Microwave oven | Home & Garden | 1.59× | ||
| 07 | Luc Besson | Movies & TV | 1.59× | ||
| 08 | Terraced house | Home & Garden | 1.58× | ||
| 09 | Energy bar | Food & Beverages | 1.58× | ||
| 10 | Cognac | Food & Beverages | 1.56× | ||
| 11 | Sheraton Hotels and Resorts | Travel & Leisure | 1.54× | ||
| 12 | Online pharmacy | Health | 1.54× | ||
| 13 | Home automation | Technology & Electronics | 1.53× | ||
| 14 | Hilton Hotels & Resorts | Travel & Leisure | 1.53× | ||
| 15 | Medicinal plants | Health | 1.52× | ||
| 16 | Hyundai i20 | Cars & Mobility | 1.52× | ||
| 17 | Fertilizer | Home & Garden | 1.51× | ||
| 18 | Single-family detached home | Home & Garden | 1.51× | ||
| 19 | Toronto Blue Jays | Sports | 1.51× | ||
| 20 | Zoo | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Pet Ownership | JOY | 0.80× | |
| Risk Appetite | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Kildare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.