Rascasse Audience Intelligence

Leinster Audience in Ireland

A data profile of the people who buy, follow and care about Leinster in Ireland — modelled from more than twelve digital signal sources. Leinster has an estimated audience of 1,413,727 people in Ireland.

#13among POI in Ireland#12in Travel & Leisure

Leinster has an estimated audience of 1,413,727 people in Ireland. 47.8% are female, 52.2% are male, average age 44.1.

Demographically, the Leinster audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Leinster profile in Ireland.

Audience size
1.4M
in Ireland
Gender
47.8%♀
52.2% male
Age
44.1
average years
Country rank
#173
POI in Ireland
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leinster fans

47.8% are female, 52.2% are male, average age 44.1.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Leinster audience in Ireland
MetricValue
Female47.8%
Male52.2%
Average age44.1
Estimated audience size1,413,727
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Leinster audience in Ireland
Age bracketShare%
16-198%
20-2914%
30-3924%
40-4927%
50+27%
Fig. 04

Worldwide distribution

72.4%

of the worldwide Leinster audience comes from Ireland.

Worldwide audience distribution share by country for Leinster
CountryShare
Ireland72.4%
Vietnam6.8%
United Kingdom6.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leinster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leinster audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.21×
Family OrientationCONSERVATISM1.14×
TraditionCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leinster audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Leinster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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