A data profile of the people who buy, follow and care about R13 in Ireland — modelled from more than twelve digital signal sources. R13 has an estimated audience of 502 people in Ireland.
R13 has an estimated audience of 502 people in Ireland. 50.5% are female, 49.5% are male, average age 32.3. Top brand affinities: Farfetch, NCT (band), Maison Margiela, Rory McIlroy, New Balance.
Top brand affinities include Farfetch, NCT (band), Maison Margiela, with strongest over-indexing on Farfetch (13.84× the country average).
Demographically, the R13 audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical R13 fan in Ireland is balanced, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.
The key figures that characterise the R13 profile in Ireland.
50.5% are female, 49.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 32.3 |
| Estimated audience size | 502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide R13 audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.5% |
| China | 16.7% |
| Japan | 12.1% |
The strongest cross-interests of the R13 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Farfetch | Shopping | 13.84× | ||
| 02 | Luxury Bags | Fashion & Accessoires | 9.07× | ||
| 03 | Maison Margiela | Fashion & Accessoires | 8.74× | ||
| 04 | Fila (company) | Fashion & Accessoires | 8.26× | ||
| 05 | Canada Goose | Fashion & Accessoires | 5.76× | ||
| 06 | Supreme | Fashion & Accessoires | 4.40× | ||
| 07 | Puma | Fashion & Accessoires | 4.12× | ||
| 08 | Carhartt | Fashion & Accessoires | 3.60× | ||
| 09 | Balenciaga | Fashion & Accessoires | 3.48× | ||
| 10 | Ligue 1 | Sports | 3.44× | ||
| 11 | Hermès | Fashion & Accessoires | 3.28× | ||
| 12 | New Balance | Fashion & Accessoires | 3.07× | ||
| 13 | Streetwear | Fashion & Accessoires | 3.02× | ||
| 14 | Reebok | Fashion & Accessoires | 3.02× | ||
| 15 | NCT (band) | Music & Radio | 2.94× | ||
| 16 | Nike | Fashion & Accessoires | 2.57× | ||
| 17 | Vintage clothing | Fashion & Accessoires | 2.17× | ||
| 18 | Zara | Shopping | 1.94× | ||
| 19 | Fast food | Food & Beverages | 1.63× | ||
| 20 | Rory McIlroy | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.51× | |
| Early Adopter Mentality | POWER | 2.22× | |
| Risk Appetite | THRILL | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Tradition | CONSERVATISM | 0.54× | |
| DIY Mentality | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for R13. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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