Rascasse Audience Intelligence

The Script Audience in United States

The Script has an estimated audience of 318K people in United States.

#713among Band in United States#11585among people in United States#6612in Music & Radio

The average The Script fan in United States is 39.7 years old, more female, and lives primarily in California.

Its fans are 1.1 years older than the group average of 38.6.

Women make up 58.5% of the fan base, 6.0 percentage points more than the group average.

Compared with the other 4433 objects in Band, The Script fans stand out for their interest in Placebo (band), James Blunt and Lukas Graham.

Interest is seasonal: April, September and October account for 36% of the year's searches, November is the quietest month.

Most fans live in California, New York, Pennsylvania.

Top affinities include Placebo (band), James Blunt, Lukas Graham, with strongest over-indexing on Placebo (band) (160.58× the country average).

Demographically, the The Script audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

The typical The Script fan in United States is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Placebo (band).

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
318K
in United States
Gender
58.5%♀
41.5% male
Age
39.7
average years
Country rank
#47152
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Script fans

58.5% are female, 41.5% are male, average age 39.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for The Script audience in United States
MetricValue
Female58.5%
Male41.5%
Average age39.7
Estimated audience size318K
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the The Script audience in United States
Age bracketShare%
16-2425%
25-3416%
35-4416%
45-5419%
55+24%
Fig. 04

Worldwide distribution

23.8%

of the worldwide The Script audience comes from United States.

Worldwide audience distribution share by country for The Script
CountryShare
United Kingdom28.5%
United States23.8%
Indonesia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Script fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K2.24×
02Massachusetts~10K1.71×
03Minnesota~9K1.63×
04Indiana~9K1.46×
05Nevada~4K1.43×
06Pennsylvania~20K1.36×
07Missouri~7K1.27×
08New Jersey~10K1.25×
09New York~20K1.24×
10Wisconsin~7K1.24×
11Oregon~5K1.23×
12Washington~9K1.22×
13Illinois~10K1.21×
14Rhode Island~1K1.20×
15Michigan~10K1.19×
16Ohio~10K1.15×
17Washington, District of Columbia<1K1.10×
18New Hampshire~1K1.08×
19Connecticut~4K1.07×
20Iowa~3K1.00×
21South Dakota<1K1.00×
22Maine~1K0.99×
23Tennessee~7K0.96×
24Vermont<1K0.96×
25Nebraska~2K0.94×
26California~30K0.93×
27Utah~3K0.93×
28Delaware<1K0.93×
29Maryland~5K0.92×
30Hawaii~1K0.92×
31Kentucky~4K0.91×
32Idaho~2K0.91×
33Virginia~7K0.90×
34North Dakota<1K0.90×
35Alaska<1K0.89×
36Colorado~5K0.87×
37West Virginia~1K0.87×
38North Carolina~9K0.85×
39Arizona~6K0.85×
40Arkansas~2K0.84×
41Georgia~9K0.83×
42South Carolina~4K0.83×
43Oklahoma~3K0.82×
44Alabama~4K0.81×
45Louisiana~4K0.81×
46Kansas~2K0.81×
47Mississippi~2K0.79×
48Florida~20K0.77×
49New Mexico~2K0.76×
50Texas~20K0.70×
Fig. 06

Affinity by region

Affinity by region — The Script, United States
0.70×1.00×2.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Script audience vs. the country average
#·InterestCategoryAffinity×
01Placebo (band)Music & Radio160.58×
02James BluntMusic & Radio106.68×
03Lukas GrahamMusic & Radio104.40×
04Leighton MeesterMovies & TV65.51×
05OneRepublicMusic & Radio58.40×
06China AirlinesTravel & Leisure41.85×
07Isabel Van GelderMusic & Radio36.16×
08Air ChinaTravel & Leisure35.94×
09Goo Goo DollsMusic & Radio31.61×
10Donkey KongGames28.84×
11Myles SmithMusic & Radio28.30×
12Dire StraitsMusic & Radio24.68×
13Alexis BledelMovies & TV14.90×
14Paula AbdulMusic & Radio14.87×
15Django UnchainedMovies & TV12.51×
16Chris MartinMusic & Radio11.47×
17Billy IdolMusic & Radio10.26×
18Genesis (band)Music & Radio6.09×
19Robert RedfordMovies & TV4.38×
20Sabrina CarpenterMusic & Radio3.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Script audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Script audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
PatriotismCONSERVATISM1.58×
SustainabilityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Script audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.89×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Script over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-script-4499” · Methodology