A data profile of the people who buy, follow and care about TheJournal.ie in Ireland — modelled from more than twelve digital signal sources. TheJournal.ie has an estimated audience of 859,766 people in Ireland.
TheJournal.ie has an estimated audience of 859,766 people in Ireland. 62.6% are female, 37.4% are male, average age 44.6. Top brand affinities: Racing Post, Emmerdale, Non-alcoholic beverage, Rome, Employment agency.
Top brand affinities include Racing Post, Emmerdale, Non-alcoholic beverage, with strongest over-indexing on Racing Post (1.72× the country average).
Demographically, the TheJournal.ie audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical TheJournal.ie fan in Ireland is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Racing Post.
The key figures that characterise the TheJournal.ie profile in Ireland.
62.6% are female, 37.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 44.6 |
| Estimated audience size | 859,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 27% |
of the worldwide TheJournal.ie audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 82.6% |
| United Kingdom | 7.6% |
| United States | 4.7% |
The strongest cross-interests of the TheJournal.ie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rome | Travel & Leisure | 1.92× | ||
| 02 | NBA Finals | Sports | 1.92× | ||
| 03 | NBA playoffs | Sports | 1.92× | ||
| 04 | Downton Abbey | Movies & TV | 1.92× | ||
| 05 | Malta | Travel & Leisure | 1.92× | ||
| 06 | England national football team | Sports | 1.92× | ||
| 07 | Belgium | Travel & Leisure | 1.92× | ||
| 08 | Bed and breakfast | Travel & Leisure | 1.76× | ||
| 09 | Expedia | Travel & Leisure | 1.74× | ||
| 10 | Racing Post | Sports | 1.72× | ||
| 11 | Vue Cinemas | Movies & TV | 1.69× | ||
| 12 | FA Cup | Sports | 1.68× | ||
| 13 | Santorini | Travel & Leisure | 1.66× | ||
| 14 | Milan | Travel & Leisure | 1.64× | ||
| 15 | Stonehenge | Travel & Leisure | 1.62× | ||
| 16 | Center Parcs | Travel & Leisure | 1.60× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 18 | Employment agency | Business & Career | 1.59× | ||
| 19 | Emmerdale | Movies & TV | 1.56× | ||
| 20 | Edinburgh | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Tradition | CONSERVATISM | 1.18× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Risk Appetite | THRILL | 0.84× | |
| Sustainability | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for TheJournal.ie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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