A data profile of the people who buy, follow and care about Ulster Scots dialects in Ireland — modelled from more than twelve digital signal sources. Ulster Scots dialects has an estimated audience of 1,116,250 people in Ireland.
Ulster Scots dialects has an estimated audience of 1,116,250 people in Ireland. 56.2% are female, 43.8% are male, average age 26.4.
Demographically, the Ulster Scots dialects audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Career Orientation, Individualism.
The key figures that characterise the Ulster Scots dialects profile in Ireland.
56.2% are female, 43.8% are male, average age 26.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 26.4 |
| Estimated audience size | 1,116,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Ulster Scots dialects audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 56.1% |
| Ireland | 21.6% |
| United States | 12.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.10× | |
| Individualism | JOY | 1.06× | |
| Indulgence | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Ulster Scots dialects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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