Rascasse Audience Intelligence

Ulster Scots dialects Audience in United States

A data profile of the people who buy, follow and care about Ulster Scots dialects in United States — modelled from more than twelve digital signal sources. Ulster Scots dialects has an estimated audience of 646,230 people in United States.

#10363among Topic in United States#1818in Politics & Society

The average Ulster Scots dialects fan in United States is 48.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Britney Spears, Microwave oven, with strongest over-indexing on Non-alcoholic beverage (4.57× the country average).

Demographically, the Ulster Scots dialects audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ulster Scots dialects fan in United States is more female, around 48.2 years old, with strong Individualism tendencies and a notable affinity for Non-alcoholic beverage.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ulster Scots dialects profile in United States.

Audience size
646K
in United States
Gender
63.2%♀
36.8% male
Age
48.2
average years
Country rank
#31400
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ulster Scots dialects fans

63.2% are female, 36.8% are male, average age 48.2.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Ulster Scots dialects audience in United States
MetricValue
Female63.2%
Male36.8%
Average age48.2
Estimated audience size646,230
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Ulster Scots dialects audience in United States
Age bracketShare%
16-194%
20-299%
30-3916%
40-4931%
50+40%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Ulster Scots dialects audience comes from United States.

Worldwide audience distribution share by country for Ulster Scots dialects
CountryShare
United Kingdom56.1%
Ireland21.6%
United States12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ulster Scots dialects audience in United States is strongest.

Fig. 05

Top regions by affinity

Ulster Scots dialects fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.35×
02New Hampshire~3K1.26×
03Maine~3K1.20×
04Idaho~4K1.19×
05Vermont~1K1.19×
06Hawaii~3K1.17×
07New Mexico~4K1.16×
08Washington, District of Columbia~2K1.13×
09Wyoming~1K1.12×
10Kansas~6K1.11×
11Nebraska~4K1.10×
12Arkansas~6K1.09×
13Iowa~6K1.04×
14Rhode Island~2K1.03×
15Delaware~2K1.03×
16Oklahoma~7K1.02×
17Alaska~1K1.02×
18Kentucky~8K1.01×
19Utah~6K1.01×
20Mississippi~5K1.01×
21Louisiana~8K1.00×
22Connecticut~7K1.00×
23Alabama~9K0.99×
24Nevada~6K0.99×
25Montana~2K0.99×
26South Dakota~1K0.99×
27Oregon~7K0.98×
28South Carolina~9K0.96×
29Wisconsin~9K0.95×
30Tennessee~10K0.94×
31Missouri~10K0.94×
32Indiana~10K0.93×
33Minnesota~9K0.93×
34Maryland~10K0.92×
35Colorado~9K0.92×
36Arizona~10K0.91×
37Washington~10K0.90×
38Massachusetts~10K0.90×
39Michigan~20K0.89×
40Virginia~10K0.89×
41Georgia~20K0.88×
42New Jersey~10K0.88×
43Ohio~20K0.87×
44North Carolina~20K0.87×
45Pennsylvania~20K0.86×
46Illinois~20K0.86×
47Florida~40K0.82×
48New York~30K0.81×
49Texas~40K0.79×
50California~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Ulster Scots dialects, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ulster Scots dialects audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ulster Scots dialects audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV5.25×
02Non-alcoholic beverageFood & Beverages4.57×
03Irish whiskeyFood & Beverages3.73×
04IndividualismPolitics & Society3.67×
05Microwave ovenHome & Garden3.48×
06Britney SpearsMusic & Radio3.04×
07Rail transportTravel & Leisure2.96×
08FanaticsFashion & Accessoires2.86×
09BohemianismFashion & Accessoires2.76×
10Mineral waterFood & Beverages2.63×
11Anne HathawayMovies & TV2.55×
12Charitable organizationPolitics & Society2.50×
13ZooKids & Family2.06×
14Hardware storeHome & Garden1.99×
15PharmacyBusiness & Career1.90×
16TraditionPolitics & Society1.87×
17Nonprofit organizationPolitics & Society1.86×
18Online newspaperNews1.82×
19United Parcel ServiceBusiness & Career1.69×
20Veterinary medicineBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ulster Scots dialects audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ulster Scots dialects audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.74×
Community OrientationOPEN2.50×
Convenience OrientationPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ulster Scots dialects audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.40×
Luxury OrientationPREMIUM0.65×
Sports ActivityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ulster Scots dialects have in United States?

Ulster Scots dialects has an estimated audience of 646,230 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ulster Scots dialects fans?

63.2% of Ulster Scots dialects fans are female, 36.8% are male, with an average age of 48.2 years.

03

Which brands do Ulster Scots dialects fans like most?

Ulster Scots dialects fans show strongest brand affinity for Non-alcoholic beverage (4.57×), Britney Spears (3.04×), and Microwave oven (3.48×) over the country average.

04

Where do Ulster Scots dialects fans live in United States?

Ulster Scots dialects fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ulster Scots dialects fans also like?

Beyond Ulster Scots dialects itself, the audience over-indexes on Britney Spears (3.04×), Microwave oven (3.48×), Nonprofit organization (1.86×), and Rail transport (2.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Ulster Scots dialects audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ulster Scots dialects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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