Rascasse Audience Intelligence

Sakshi (newspaper) Audience in India

A data profile of the people who buy, follow and care about Sakshi (newspaper) in India — modelled from more than twelve digital signal sources. Sakshi (newspaper) has an estimated audience of 3,327,550 people in India.

Sakshi (newspaper) has an estimated audience of 3,327,550 people in India. 19.9% are female, 80.1% are male, average age 33.4. Top brand affinities: Harry Styles, Sevilla FC, Modern Family, Athletic Bilbao, Karim Benzema.

Top brand affinities include Harry Styles, Sevilla FC, Modern Family, with strongest over-indexing on Harry Styles (13.99× the country average).

Demographically, the Sakshi (newspaper) audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Sakshi (newspaper) fan in India is more male, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Harry Styles.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Sakshi (newspaper) profile in India.

Audience size
3.3M
in India
Gender
19.9%
80.1% male
Age
33.4
average years
Country rank
#1840
Website / Newspaper / Magazine in India
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sakshi (newspaper)

19.9% are female, 80.1% are male, average age 33.4.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Sakshi (newspaper) audience in India
MetricValue
Female19.9%
Male80.1%
Average age33.4
Estimated audience size3,327,550
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Sakshi (newspaper) audience in India
Age bracketShare%
16-1924%
20-2935%
30-3922%
40-4912%
50+7%
Fig. 04

Worldwide distribution

80.5%

of the worldwide Sakshi (newspaper) audience comes from India.

Worldwide audience distribution share by country for Sakshi (newspaper)
CountryShare
India80.5%
United States5.0%
United Arab Emirates3.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sakshi (newspaper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sakshi (newspaper) audience
#·InterestCategoryAffinity×
01Olympique de MarseilleSports20.63×
02Athletic BilbaoSports20.02×
03Sevilla FCSports17.02×
04Toni KroosSports16.40×
05New York KnicksSports15.73×
06Karim BenzemaSports15.65×
07Cleveland CavaliersSports15.38×
08Paul PogbaSports15.30×
09Boston CelticsSports14.89×
10San Antonio SpursSports14.08×
11Harry StylesMusic & Radio13.99×
12Miami HeatSports13.85×
13Valencia CFSports12.80×
14Aston Villa F.C.Sports12.59×
15Chicago BullsSports12.59×
16Modern FamilyMovies & TV8.33×
17Atlético MadridSports7.41×
18Paris Saint-GermainSports5.19×
19Manchester City F.C.Sports3.29×
20IKEAHome & Garden2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sakshi (newspaper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sakshi (newspaper) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
IndulgenceJOY1.25×
Urban LifestyleOPEN1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sakshi (newspaper) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.59×
MindfulnessBALANCE0.65×
ExtroversionTHRILL0.72×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Sakshi (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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