A data profile of the people who buy, follow and care about Sakshi (newspaper) in India — modelled from more than twelve digital signal sources. Sakshi (newspaper) has an estimated audience of 3,327,550 people in India.
Sakshi (newspaper) has an estimated audience of 3,327,550 people in India. 19.9% are female, 80.1% are male, average age 33.4. Top brand affinities: Harry Styles, Sevilla FC, Modern Family, Athletic Bilbao, Karim Benzema.
Top brand affinities include Harry Styles, Sevilla FC, Modern Family, with strongest over-indexing on Harry Styles (13.99× the country average).
Demographically, the Sakshi (newspaper) audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Sakshi (newspaper) fan in India is more male, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Harry Styles.
The key figures that characterise the Sakshi (newspaper) profile in India.
19.9% are female, 80.1% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 33.4 |
| Estimated audience size | 3,327,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 35% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Sakshi (newspaper) audience comes from India.
| Country | Share |
|---|---|
| India | 80.5% |
| United States | 5.0% |
| United Arab Emirates | 3.1% |
The strongest cross-interests of the Sakshi (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olympique de Marseille | Sports | 20.63× | ||
| 02 | Athletic Bilbao | Sports | 20.02× | ||
| 03 | Sevilla FC | Sports | 17.02× | ||
| 04 | Toni Kroos | Sports | 16.40× | ||
| 05 | New York Knicks | Sports | 15.73× | ||
| 06 | Karim Benzema | Sports | 15.65× | ||
| 07 | Cleveland Cavaliers | Sports | 15.38× | ||
| 08 | Paul Pogba | Sports | 15.30× | ||
| 09 | Boston Celtics | Sports | 14.89× | ||
| 10 | San Antonio Spurs | Sports | 14.08× | ||
| 11 | Harry Styles | Music & Radio | 13.99× | ||
| 12 | Miami Heat | Sports | 13.85× | ||
| 13 | Valencia CF | Sports | 12.80× | ||
| 14 | Aston Villa F.C. | Sports | 12.59× | ||
| 15 | Chicago Bulls | Sports | 12.59× | ||
| 16 | Modern Family | Movies & TV | 8.33× | ||
| 17 | Atlético Madrid | Sports | 7.41× | ||
| 18 | Paris Saint-Germain | Sports | 5.19× | ||
| 19 | Manchester City F.C. | Sports | 3.29× | ||
| 20 | IKEA | Home & Garden | 2.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.62× | |
| Indulgence | JOY | 1.25× | |
| Urban Lifestyle | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.59× | |
| Mindfulness | BALANCE | 0.65× | |
| Extroversion | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sakshi (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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