Rascasse Audience Intelligence

A Star Is Born (1976 film) Viewer Demographics in United States

A Star Is Born (1976 film) has an estimated audience of 1.2M people in United States.

#1749among movies & series in United States#3968in Movies & TV

The average A Star Is Born (1976 film) fan in United States is 43.4 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Paul Newman, Phoebe Tonkin, Maggie Gyllenhaal, with strongest over-indexing on Paul Newman (61.11× the country average).

Demographically, the A Star Is Born (1976 film) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

The typical A Star Is Born (1976 film) fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Paul Newman.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
62.7%♀
37.3% male
Age
43.4
average years
Country rank
#21976
among all objects in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of A Star Is Born (1976 film) viewers

62.7% are female, 37.3% are male, average age 43.4.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for A Star Is Born (1976 film) audience in United States
MetricValue
Female62.7%
Male37.3%
Average age43.4
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the A Star Is Born (1976 film) audience in United States
Age bracketShare%
16-2424%
25-348%
35-4412%
45-5421%
55+35%
Fig. 04

Worldwide distribution

22.8%

of the worldwide A Star Is Born (1976 film) audience comes from United States.

Worldwide audience distribution share by country for A Star Is Born (1976 film)
CountryShare
United States22.8%
United Kingdom8.8%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

A Star Is Born (1976 film) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~4K1.19×
02Utah~10K1.18×
03New Mexico~9K1.18×
04Idaho~8K1.18×
05Alaska~3K1.18×
06Arizona~30K1.16×
07North Dakota~3K1.12×
08Maine~5K1.10×
09Oregon~20K1.09×
10Oklahoma~20K1.09×
11South Dakota~3K1.09×
12Iowa~10K1.07×
13Wyoming~2K1.06×
14Missouri~20K1.04×
15Colorado~20K1.04×
16Minnesota~20K1.04×
17Kentucky~20K1.04×
18Kansas~10K1.04×
19Nebraska~7K1.04×
20New Hampshire~5K1.04×
21Vermont~2K1.03×
22Hawaii~5K1.02×
23California~100K1.01×
24Washington~30K1.01×
25Tennessee~30K1.01×
26Indiana~20K1.01×
27Wisconsin~20K1.01×
28Texas~80K1.00×
29Arkansas~10K1.00×
30West Virginia~6K1.00×
31Rhode Island~4K0.99×
32Pennsylvania~40K0.96×
33Ohio~40K0.96×
34Nevada~10K0.95×
35Michigan~30K0.94×
36Massachusetts~20K0.94×
37Alabama~20K0.94×
38Connecticut~10K0.94×
39South Carolina~20K0.93×
40Louisiana~20K0.93×
41Florida~70K0.92×
42Illinois~40K0.91×
43North Carolina~30K0.91×
44Mississippi~9K0.88×
45New York~60K0.86×
46Virginia~30K0.86×
47Georgia~30K0.85×
48New Jersey~30K0.85×
49Delaware~3K0.83×
50Maryland~20K0.74×
Fig. 06

Affinity by region

Affinity by region — A Star Is Born (1976 film), United States
0.74×1.00×1.19×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the A Star Is Born (1976 film) audience vs. the country average
#·InterestCategoryAffinity×
01Paul NewmanMovies & TV61.11×
02Phoebe TonkinMovies & TV59.23×
03Maggie GyllenhaalMovies & TV36.19×
04Kamen RiderMovies & TV24.97×
05Peter DinklageMovies & TV24.83×
06Michael FassbenderMovies & TV20.00×
07Allison JanneyMovies & TV20.00×
08Candice SwanepoelFashion & Accessoires20.00×
09Warwick DavisMovies & TV20.00×
10Chiwetel EjioforMovies & TV17.69×
11La La Land (film)Movies & TV17.28×
12Ice Hockey World ChampionshipsSports16.38×
13BraveheartMovies & TV16.20×
14Freddie FreemanSports16.11×
15Emilia ClarkeMovies & TV15.76×
16Daniel Day-LewisMovies & TV14.09×
17Charles LeclercSports13.93×
18Audrey HepburnMovies & TV12.80×
19Anne HathawayMovies & TV7.95×
20Obsessed (2009 film)Movies & TV7.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the A Star Is Born (1976 film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the A Star Is Born (1976 film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
SpiritualityBALANCE1.36×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the A Star Is Born (1976 film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.82×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in A Star Is Born (1976 film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/a-star-is-born-1976-film-73123” · Methodology