Rascasse Audience Intelligence

Malala Yousafzai Audience in United States

Malala Yousafzai has an estimated audience of 1.4M people in United States.

#46among Author in United States
#3640among people in United States#1154in Politics & Society

The average Malala Yousafzai fan in United States is 40.4 years old, more female, and lives primarily in California.

By number of fans, Malala Yousafzai ranks #46 among the 1594 objects in Author in United States.

Its fans are 2.2 years younger than the group average of 42.6.

Women make up 72.9% of the fan base, 11.6 percentage points more than the group average.

Compared with the other 1593 objects in Author, Malala Yousafzai fans stand out for their interest in Nobel Peace Prize, Book discussion club and Late-night talk show.

Interest is seasonal: March, October and November account for 40% of the year's searches, July is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Nobel Peace Prize, Book discussion club, Sustainable energy, with strongest over-indexing on Nobel Peace Prize (17.69× the country average).

Demographically, the Malala Yousafzai audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Patriotism.

The typical Malala Yousafzai fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Nobel Peace Prize.

Category: Politics & Society · Type: Person · Subtype: Author

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
72.9%♀
27.1% male
Age
40.4
average years
Country rank
#18714
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Malala Yousafzai fans

72.9% are female, 27.1% are male, average age 40.4.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Malala Yousafzai audience in United States
MetricValue
Female72.9%
Male27.1%
Average age40.4
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Malala Yousafzai audience in United States
Age bracketShare%
16-2422%
25-3416%
35-4417%
45-5420%
55+24%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Malala Yousafzai audience comes from United States.

Worldwide audience distribution share by country for Malala Yousafzai
CountryShare
United States28.8%
India10.6%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Malala Yousafzai fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.60×
02New Jersey~60K1.51×
03Maryland~40K1.44×
04New York~100K1.36×
05Connecticut~20K1.32×
06California~200K1.29×
07Washington~40K1.28×
08Massachusetts~40K1.26×
09Illinois~70K1.25×
10Virginia~40K1.25×
11Indiana~30K1.17×
12Georgia~50K1.13×
13Pennsylvania~60K1.12×
14Nebraska~9K1.11×
15Louisiana~20K1.09×
16Oregon~20K1.09×
17North Carolina~50K1.08×
18Texas~100K1.07×
19Vermont~3K1.05×
20Rhode Island~4K1.01×
21Nevada~10K1.00×
22Delaware~4K0.99×
23Colorado~20K0.98×
24Minnesota~20K0.98×
25Iowa~10K0.98×
26Arizona~30K0.97×
27Wisconsin~20K0.97×
28Utah~10K0.97×
29Michigan~40K0.96×
30Kentucky~20K0.96×
31Kansas~10K0.93×
32Maine~5K0.92×
33New Hampshire~5K0.92×
34Hawaii~5K0.91×
35Florida~80K0.88×
36Ohio~40K0.87×
37South Carolina~20K0.86×
38Arkansas~10K0.86×
39New Mexico~7K0.85×
40North Dakota~3K0.85×
41Alaska~3K0.84×
42Idaho~6K0.83×
43South Dakota~3K0.83×
44Missouri~20K0.82×
45Montana~4K0.79×
46Oklahoma~10K0.78×
47Tennessee~20K0.76×
48Mississippi~9K0.74×
49West Virginia~5K0.73×
50Alabama~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Malala Yousafzai, United States
0.69×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Malala Yousafzai audience vs. the country average
#·InterestCategoryAffinity×
01Nobel Peace PrizePolitics & Society17.69×
02Book discussion clubLiterature14.66×
03Sustainable energyHome & Garden12.71×
04Renewable energyBusiness & Career7.75×
05Late-night talk showMovies & TV6.15×
06Atlanta FalconsSports5.54×
07Atlanta HawksSports4.49×
08LinkedInInternet & Social Media4.26×
09MSNBCMovies & TV4.22×
10FedExBusiness & Career3.97×
11The Washington PostNews3.91×
12PhilanthropyArts & Culture3.59×
13InnovationBusiness & Career3.21×
14ActivismPolitics & Society2.87×
15AirbnbTravel & Leisure2.54×
16Trader Joe'sShopping2.34×
17IKEAHome & Garden2.34×
18Organic foodFood & Beverages2.17×
19Mortgage loansBusiness & Career2.13×
20PinterestInternet & Social Media1.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Malala Yousafzai audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Malala Yousafzai audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.66×
PatriotismCONSERVATISM2.24×
Family OrientationCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Malala Yousafzai audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Pet OwnershipJOY0.83×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Author audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Malala Yousafzai over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/malala-yousafzai-176709” · Methodology