Rascasse Audience Intelligence

MG Cars Target Market in United States

MG Cars has an estimated audience of 409K people in United States.

#50among Car manufacturer in United States#4749among brands in United States#1156in Cars & Mobility

The average MG Cars fan in United States is 43.6 years old, more male, and lives primarily in California.

By number of fans, MG Cars ranks #50 among the 120 objects in Car manufacturer in United States.

Its fans are 3.9 years older than the group average of 39.7.

Women make up 24.6% of the fan base, 6.3 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, MG Cars fans stand out for their interest in Elo7, Société Nautique de Genève and The Hurlingham Club.

Most fans live in California, Texas, Florida.

Top affinities include Elo7, Société Nautique de Genève, The Hurlingham Club, with strongest over-indexing on Elo7 (631.7× the country average).

Demographically, the MG Cars audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Need for Security.

The typical MG Cars fan in United States is more male, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Elo7.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
409K
in United States
Gender
24.6%♀
75.4% male
Age
43.6
average years
Country rank
#42940
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of MG Cars

24.6% are female, 75.4% are male, average age 43.6.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for MG Cars audience in United States
MetricValue
Female24.6%
Male75.4%
Average age43.6
Estimated audience size409K
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the MG Cars audience in United States
Age bracketShare%
16-2417%
25-3415%
35-4415%
45-5417%
55+35%
Fig. 04

Worldwide distribution

4.9%

of the worldwide MG Cars audience comes from United States.

Worldwide audience distribution share by country for MG Cars
CountryShare
India20.9%
United Kingdom9.3%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MG Cars customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.74×
02Washington, District of Columbia~1K1.59×
03Florida~30K1.32×
04Texas~40K1.30×
05Virginia~10K1.27×
06California~60K1.26×
07Colorado~9K1.25×
08Maryland~9K1.22×
09Georgia~20K1.21×
10Massachusetts~10K1.19×
11Arizona~10K1.15×
12Tennessee~10K1.15×
13North Carolina~10K1.06×
14Louisiana~6K1.06×
15Utah~4K1.06×
16New York~30K1.02×
17Washington~10K1.02×
18Alabama~6K1.02×
19Nevada~4K1.02×
20Illinois~20K1.00×
21Maine~2K1.00×
22Michigan~10K0.98×
23Mississippi~4K0.97×
24New Mexico~3K0.97×
25South Carolina~6K0.96×
26Connecticut~4K0.96×
27New Hampshire~2K0.96×
28Pennsylvania~20K0.95×
29Nebraska~2K0.95×
30Montana~1K0.94×
31Oregon~5K0.93×
32Vermont<1K0.93×
33Minnesota~6K0.92×
34Rhode Island~1K0.92×
35Ohio~10K0.91×
36New Jersey~10K0.91×
37Missouri~7K0.90×
38Alaska<1K0.90×
39Indiana~7K0.89×
40Wisconsin~6K0.89×
41Kansas~3K0.88×
42North Dakota<1K0.88×
43Kentucky~5K0.86×
44Oklahoma~4K0.85×
45Iowa~3K0.84×
46Arkansas~3K0.84×
47Delaware~1K0.84×
48West Virginia~2K0.83×
49Idaho~2K0.77×
50South Dakota<1K0.75×
Fig. 06

Affinity by region

Affinity by region — MG Cars, United States
0.75×1.00×1.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MG Cars audience vs. the country average
#·InterestCategoryAffinity×
01Elo7Shopping631.70×
02Société Nautique de GenèveTravel & Leisure115.73×
03The Hurlingham ClubTravel & Leisure114.29×
04Maserati in motorsportTopic100.19×
05Jim NantzSports99.64×
06River Oaks Country ClubTravel & Leisure86.73×
07Women's British OpenSports86.72×
08Fred CouplesSports85.44×
09Spyglass Hill Golf CourseSports85.09×
10Fortnum & MasonShopping80.53×
11Greystone Golf & Country ClubSports79.52×
12Royal Birkdale Golf ClubSports73.77×
13TPC at SawgrassSports72.27×
14Shane LowrySports67.29×
15Mulberry (company)Fashion & Accessoires59.70×
16KoenigseggCars & Mobility58.77×
17John DalySports56.04×
18Justin RoseSports55.45×
19Jean Paul GaultierFashion & Accessoires48.74×
20Lotus CarsCars & Mobility39.94×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MG Cars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MG Cars audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.39×
Need for SecurityCONSERVATISM2.20×
PatriotismCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MG Cars audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
Healthy LifestyleBALANCE1.00×
CreativityOPEN1.02×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in MG Cars over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mg-cars-10973” · Methodology