Rascasse Audience Intelligence

Unum Target Market in Italy

A data profile of the people who buy, follow and care about Unum in Italy — modelled from more than twelve digital signal sources. Unum has an estimated audience of 5,283 people in Italy.

#47among Insurances in Italy#8691among Brand in Italy#5636in Business & Career

The average Unum fan in Italy is 28.0 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Unum profile in Italy.

Audience size
5K
in Italy
Gender
0.0%♀
100.0% male
Age
28.0
average years
Country rank
#88735
Brand in Italy
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Unum

0.0% are female, 100.0% are male, average age 28.0.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Unum audience in Italy
MetricValue
Female0.0%
Male100.0%
Average age28.0
Estimated audience size5,283
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Unum audience in Italy
Age bracketShare%
16-1938%
20-2933%
30-3928%
40-490%
50+0%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Unum audience comes from Italy.

Worldwide audience distribution share by country for Unum
CountryShare
United States67.8%
Poland20.4%
Saudi Arabia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unum audience in Italy is strongest.

Fig. 05

Top regions by affinity

Unum customers by region in Italy
#RegionReachAffinity×
01Molise<1K1.24×
02Basilicata<1K1.11×
03Lombardy<1K1.01×
04Umbria<1K1.01×
05Friuli-Venezia Giulia<1K1.00×
06Lazio<1K0.99×
07Calabria<1K0.99×
08Trentino-Alto Adige/Südtirol<1K0.99×
09Abruzzo<1K0.97×
10Piedmont<1K0.96×
11Tuscany<1K0.96×
12Sardinia<1K0.96×
13Marche<1K0.96×
14Liguria<1K0.95×
15Puglia<1K0.93×
16Sicilia<1K0.92×
17Veneto<1K0.92×
18Campania<1K0.91×
19Emilia-Romagna<1K0.91×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Unum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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