Unum Audience in United States

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Unum has an estimated audience of 1,028,810 people in United States. 59.6% are female, 40.4% are male, average age 47.4. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Jack White, Overboard (film), Lebanese cuisine, The Godfather Part II.

The average Unum fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Jack White, Overboard (film), with strongest over-indexing on Natural rubber (2.4× the country average). Demographically, the Unum audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Unum fans

Demographic split for Unum audience in United States
MetricValue
Female59.6%
Male40.4%
Average age47.4
Estimated audience size1,028,810

Audience persona

The typical Unum fan in United States is more female, around 47.4 years old, with strong Need for Security tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Unum in United States
RegionReachAffinity
California66,7160.59×
Texas66,5140.75×
Florida49,1340.71×
New York42,3800.74×
Georgia41,0481.3×
Tennessee38,0801.85×
North Carolina33,4001.08×
Pennsylvania29,5060.85×
Illinois28,2150.82×
Ohio27,6800.87×
Michigan27,0711.01×
Massachusetts24,6621.22×
Virginia23,1870.93×
South Carolina20,7201.34×
Colorado19,5571.21×
Maine19,1245.19×
New Jersey18,5650.71×
Indiana17,5660.93×
Kentucky17,1211.33×
Arizona16,3810.78×
Wisconsin15,5071×
Washington15,2020.74×
Missouri15,1080.91×
Alabama14,9361.04×
Minnesota14,6610.99×
Louisiana12,3780.93×
Oklahoma11,6471.02×
Mississippi10,7761.27×
Maryland10,7370.61×
Oregon10,4220.88×
Utah9,3571.02×
Arkansas8,6121.02×
Connecticut7,4760.72×
Nevada5,8800.59×
Iowa5,8730.69×
New Hampshire5,5181.36×
Kansas5,5040.68×
South Dakota4,1481.74×
Nebraska3,6750.71×
North Dakota3,6601.73×
Idaho3,5380.69×
West Virginia3,3630.7×
New Mexico2,4480.47×
Rhode Island2,2920.7×
Delaware2,2700.8×
Alaska2,1520.98×
Hawaii1,9400.44×
Washington, District of Columbia1,7300.56×
Montana1,5240.53×
Vermont1,4160.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unum audience
BrandAffinityCategory
Natural rubber2.4×Cars & Mobility
Jack White1.97×Movies & TV
Overboard (film)2.37×Movies & TV
Lebanese cuisine1.9×Food & Beverages
The Godfather Part II2.2×Movies & TV
Cachorros1.9×Pets & Animals
Shahid Kapoor1.8×Movies & TV
Cachaça2.55×Food & Beverages
Cake Craft and Decoration2.39×Food & Beverages
Indiana University School of Medicine1.96×Business & Career
Assisi1.51×Travel & Leisure
Sentosa1.81×Travel & Leisure
All You Need Is Love1.6×Music & Radio
IOS SDK2.49×Technology & Electronics
Cachoeira1.67×Travel & Leisure
AppNexus1.51×Business & Career
IUniverse1.7×Literature
Tabriz2.04×Travel & Leisure
Ubrique1.81×Travel & Leisure
Thai Culture and Food Festival1.97×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unum audience
TraitClusterScore
Need for SecurityCONSERVATISM1.57
Pet OwnershipJOY1.43
Family OrientationCONSERVATISM1.42
TraditionCONSERVATISM1.21
Community OrientationOPEN1.19
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Unum
CountryShare
United States67.6%
Poland20.6%
Saudi Arabia3.7%

See Unum audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Unum have in United States?

Unum has an estimated audience of 1,028,810 people in United States, concentrated in California and Texas.

What is the gender split and age of Unum fans?

59.6% of Unum fans are female, 40.4% are male, with an average age of 47.4 years.

Which brands do Unum fans like most?

Unum fans show strongest brand affinity for Natural rubber (2.4×), Jack White (1.97×), and Overboard (film) (2.37×) over the country average.

Where do Unum fans live in United States?

Unum fans in United States are most concentrated in California (reach 66,716), Texas (reach 66,514), and Florida (reach 49,134). These three regions account for the largest share of the active audience.

What other brands do Unum fans also like?

Beyond Unum itself, the audience over-indexes on Jack White (1.97×), Overboard (film) (2.37×), Lebanese cuisine (1.9×), and The Godfather Part II (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.