Top 50 Games brands in Japan
This curated ranking covers the 50 largest games brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,762 games brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Games, Video games and Pokémon lead the list with a combined estimated audience of 87,488,192 people. Across all 50 entries the average audience size is 9,696,873, and the largest, Games, reaches around 48,170,869 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each games brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Games |
48,170,869 | 5.9% | Lifestyle cluster | Games |
| 2 |  Video games |
19,662,347 | 3.6% | Gaming genre | Games |
| 3 |  Pokémon |
19,654,976 | 18.7% | Animation | Games |
| 4 |  Twitch |
15,267,945 | 10.5% | Social media | Games |
| 5 |  Pachinko |
15,094,139 | 94.1% | Games | |
| 6 |  Lottery |
13,412,048 | 12.6% | Games | |
| 7 |  Gamer |
13,004,885 | 6.2% | Games | |
| 8 |  Toys |
12,919,423 | 3.7% | Games | |
| 9 |  Online games |
12,898,018 | 4.6% | Gaming genre | Games |
| 10 |  Role-playing games |
12,570,351 | 7.2% | Gaming genre | Games |
| 11 |  Gambling |
11,435,563 | 4.9% | Games | |
| 12 |  Mobile game |
11,100,127 | 4.0% | Gaming genre | Games |
| 13 |  Online gambling |
11,050,574 | 14.6% | Gaming genre | Games |
| 14 |  Cosplay |
10,947,337 | 13.7% | Games | |
| 15 |  Action-adventure game |
10,709,064 | 11.2% | Gaming genre | Games |
| 16 |  Slot machine |
10,547,437 | 12.2% | Gaming genre | Games |
| 17 |  Steam |
10,425,787 | 8.4% | Games | |
| 18 |  Adventure game |
10,295,773 | 8.7% | Gaming genre | Games |
| 19 |  Online poker |
10,032,004 | 9.2% | Gaming genre | Games |
| 20 |  Nintendo |
9,437,376 | 13.8% | Video game developer | Games |
| 21 |  Action role-playing game |
9,168,607 | 12.3% | Gaming genre | Games |
| 22 |  Sweepstakes |
8,571,992 | 14.5% | Gaming genre | Games |
| 23 |  Casino |
8,528,085 | 6.5% | Games | |
| 24 |  Action games |
8,431,836 | 5.6% | Gaming genre | Games |
| 25 |  Playstation 5 |
8,114,622 | 12.7% | Console | Games |
| 26 |  Casino games |
7,991,091 | 9.0% | Gaming genre | Games |
| 27 |  PC game |
7,777,031 | 6.6% | Games | |
| 28 |  Bandai |
7,692,008 | 44.7% | Games | |
| 29 |  Poker |
7,633,559 | 13.1% | Games | |
| 30 |  Massively multiplayer online role-playing games |
7,554,493 | 6.2% | Gaming genre | Games |
| 31 |  Strategy games |
6,896,895 | 5.9% | Gaming genre | Games |
| 32 |  First-person shooter games |
6,708,984 | 2.7% | Gaming genre | Games |
| 33 |  Collectible card game |
6,692,853 | 13.6% | Gaming genre | Games |
| 34 |  Quiz |
6,266,455 | 6.9% | Games | |
| 35 |  Puzzle video games |
6,199,276 | 3.9% | Gaming genre | Games |
| 36 |  Baccarat (card game) |
6,190,914 | 58.0% | Games | |
| 37 |  Strategy video game |
6,179,611 | 8.3% | Games | |
| 38 |  Sports betting |
6,128,529 | 8.3% | Games | |
| 39 |  Massively multiplayer online games |
6,027,279 | 5.2% | Gaming genre | Games |
| 40 |  Tabletop game |
5,885,993 | 6.5% | Gaming genre | Games |
| 41 |  Real-time strategy |
5,871,665 | 6.5% | Gaming genre | Games |
| 42 |  Card games |
5,530,359 | 3.2% | Gaming genre | Games |
| 43 |  Board games |
5,514,399 | 4.3% | Gaming genre | Games |
| 44 |  Fortnite |
5,402,167 | 5.5% | Shooter | Games |
| 45 |  Retrogaming |
5,140,881 | 11.3% | Gaming genre | Games |
| 46 |  Pokémon (video game series) |
4,917,157 | 9.2% | Action-Adventure | Games |
| 47 |  Video game developer |
4,894,946 | 12.4% | Games | |
| 48 |  Gaming |
4,838,700 | 6.6% | Games | |
| 49 |  League of Legends |
4,759,024 | 6.1% | Online game | Games |
| 50 |  Dota 2 |
4,698,220 | 20.4% | Video game | Games |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each games brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest games brand in Japan?
Games currently leads with an estimated audience of 48,170,869 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.