How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  MLB |
18M | 9.8% | 32.6 | 44.1% | Baseball |
| 2 |  Hanshin Tigers |
5M | 87.8% | 32.9 | 41.3% | Baseball |
| 3 |  Fukuoka SoftBank Hawks |
4.7M | 85.6% | 33.0 | 42.8% | Baseball |
| 4 |  Yomiuri Giants |
4.3M | 86.7% | 30.4 | 38.2% | Baseball |
| 5 |  Baseball glove |
3.3M | 42.3% | 33.0 | 30.5% | Baseball |
| 6 |  Professional baseball |
2.3M | 46.5% | 40.5 | 20.9% | Baseball |
| 7 |  Chicago Cubs |
1M | 4.2% | 28.8 | 40.8% | Baseball |
| 8 |  San Francisco Giants |
936k | 8.0% | 28.9 | 48.9% | Baseball |
| 9 |  Shohei Ohtani |
935k | 5.7% | 32.6 | 44.7% | Baseball |
| 10 |  Shohei Ohtani |
934k | 5.7% | 32.5 | 44.5% | Baseball |
| 11 |  Baseball Magazine |
690k | 93.1% | 36.5 | 53.9% | Baseball |
| 12 |  baseball cards |
669k | 14.3% | 30.0 | 48.7% | Baseball |
| 13 |  Los Angeles Dodgers |
650k | 2.5% | 29.4 | 57.7% | Baseball |
| 14 |  Philadelphia Phillies |
531k | 5.2% | 28.6 | 38.4% | Baseball |
| 15 |  Pittsburgh Pirates |
437k | 3.8% | 27.7 | 49.8% | Baseball |
| 16 |  Atlanta Braves |
436k | 2.4% | 29.9 | 40.0% | Baseball |
| 17 |  Seattle Mariners |
387k | 1.8% | 31.6 | 52.4% | Baseball |
| 18 |  Minnesota Twins |
360k | 2.8% | 33.8 | 31.4% | Baseball |
| 19 |  Austin Martin |
317k | 1.8% | 32.6 | 43.8% | Baseball |
| 20 |  Los Angeles Angels of Anaheim |
312k | 7.0% | 36.1 | 53.9% | Baseball |
| 21 |  Kansas City Royals |
285k | 3.5% | 30.6 | 39.0% | Baseball |
| 22 |  Cleveland Guardians |
275k | 2.1% | 33.2 | 23.9% | Baseball |
| 23 |  Detroit Tigers |
265k | 0.9% | 31.9 | 54.7% | Baseball |
| 24 |  Major League Baseball All-Star Game |
238k | 2.0% | 33.1 | 42.7% | Baseball |
| 25 |  Base on balls |
215k | 3.6% | 35.8 | 49.6% | Baseball |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each baseball by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest baseball in Japan?
MLB currently leads with an estimated audience of 18M people in Japan.