Top 11 Diapers in Japan
This curated ranking covers the 11 largest diapers in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Luvs, Genki and Whoopee lead the list with a combined estimated audience of 538,286 people. Across all 11 entries the average audience size is 52,870, and the largest, Luvs, reaches around 258,116 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each diapers, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Luvs |
258,116 | 9.9% | Diapers | Kids & Family |
| 2 |  Genki |
255,179 | 22.5% | Diapers | Kids & Family |
| 3 |  Whoopee |
24,991 | 9.4% | Diapers | Kids & Family |
| 4 |  Huggies |
17,647 | 0.3% | Diapers | Kids & Family |
| 5 |  Pampers |
17,510 | 0.1% | Diapers | Kids & Family |
| 6 |  BabyLove |
4,959 | 0.6% | Diapers | Kids & Family |
| 7 |  Huggies Pull-Ups |
1,867 | 0.3% | Diapers | Kids & Family |
| 8 |  Didi & Friends |
1,048 | 0.2% | Diapers | Kids & Family |
| 9 |  Babyjoy Diapers |
99 | 0.1% | Diapers | Kids & Family |
| 10 |  PetPet Malaysia |
90 | 13.2% | Diapers | Kids & Family |
| 11 |  GDiaper |
70 | 1.1% | Diapers | Kids & Family |
Frequently asked questions
How is this Top 11 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each diapers by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest diapers in Japan?
Luvs currently leads with an estimated audience of 258,116 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.