Top 50 Hairs in Japan
This curated ranking covers the 50 largest hairs in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 51 hairs tracked in Japan, the 50 ranked here account for the largest measured audience reach. Hair products, Shampoo and Hair straightening lead the list with a combined estimated audience of 62,138,023 people. Across all 50 entries the average audience size is 4,268,862, and the largest, Hair products, reaches around 22,264,214 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each hair, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hair products |
22,264,214 | 4.9% | Hair | Beauty & Wellness |
| 2 |  Shampoo |
21,528,671 | 11.9% | Hair | Beauty & Wellness |
| 3 |  Hair straightening |
18,345,138 | 15.3% | Hair | Beauty & Wellness |
| 4 |  Hair dryer |
17,947,030 | 17.4% | Hair | Beauty & Wellness |
| 5 |  Hair coloring |
17,445,798 | 11.3% | Hair | Beauty & Wellness |
| 6 |  Hairbrush |
17,145,010 | 20.4% | Hair | Beauty & Wellness |
| 7 |  Hair conditioner |
17,144,750 | 13.1% | Hair | Beauty & Wellness |
| 8 |  Hair iron |
16,023,277 | 15.7% | Hair | Beauty & Wellness |
| 9 |  Hair care |
15,377,884 | 6.7% | Hair | Beauty & Wellness |
| 10 |  Keratin |
13,478,139 | 12.8% | Hair | Beauty & Wellness |
| 11 |  Hair follicle |
7,860,580 | 8.4% | Hair | Beauty & Wellness |
| 12 |  Human hair color |
4,987,963 | 9.5% | Hair | Beauty & Wellness |
| 13 |  Bleach |
4,463,828 | 18.4% | Hair | Home & Garden |
| 14 |  Hair colorist |
2,569,123 | 9.2% | Hair | Beauty & Wellness |
| 15 |  Hair serum |
2,310,274 | 12.6% | Hair | Beauty & Wellness |
| 16 |  Hair wax |
2,261,721 | 24.3% | Hair | Beauty & Wellness |
| 17 |  Hair gel |
1,720,345 | 15.6% | Hair | Beauty & Wellness |
| 18 |  Hair spray |
1,448,748 | 10.4% | Hair | Beauty & Wellness |
| 19 |  Crest (toothpaste) |
1,317,836 | 14.8% | Hair | Beauty & Wellness |
| 20 |  Hair tutorials |
1,167,704 | 5.3% | Hair | Beauty & Wellness |
| 21 |  Blond |
1,021,191 | 3.2% | Hair | Beauty & Wellness |
| 22 |  Barber chair |
993,441 | 14.8% | Hair | Beauty & Wellness |
| 23 |  Brown hair |
629,279 | 4.3% | Hair | Beauty & Wellness |
| 24 |  Red hair |
590,793 | 3.6% | Hair | Beauty & Wellness |
| 25 |  Hair tattoo |
481,787 | 7.2% | Hair | Beauty & Wellness |
| 26 |  Brush |
396,364 | 1.4% | Hair | Beauty & Wellness |
| 27 |  Management of hair loss |
391,724 | 4.7% | Hair | Beauty & Wellness |
| 28 |  Ombre |
374,895 | 4.5% | Hair | Beauty & Wellness |
| 29 |  Afro-textured hair |
282,801 | 1.8% | Hair | Beauty & Wellness |
| 30 |  Comb |
277,227 | 1.1% | Hair | Beauty & Wellness |
| 31 |  Trim (sewing) |
216,887 | 6.4% | Hair | Beauty & Wellness |
| 32 |  Mobile Hairdresser |
209,461 | 10.1% | Hair | Beauty & Wellness |
| 33 |  Blade |
193,000 | 2.5% | Hair | Beauty & Wellness |
| 34 |  Brazilian Blowout |
174,150 | 9.0% | Hair | Beauty & Wellness |
| 35 |  Hair mousse |
161,042 | 8.2% | Hair | Beauty & Wellness |
| 36 |  Hydrogen peroxide |
81,501 | 1.6% | Hair | Beauty & Wellness |
| 37 |  Conditioner (chemistry) |
76,959 | 4.1% | Hair | Beauty & Wellness |
| 38 |  Cornrows |
28,461 | 2.8% | Hair | Beauty & Wellness |
| 39 |  Dry shampoo |
16,069 | 1.6% | Hair | Beauty & Wellness |
| 40 |  Hair washing |
8,303 | 0.8% | Hair | Beauty & Wellness |
| 41 |  Cabelos |
5,526 | 0.1% | Hair | Beauty & Wellness |
| 42 |  Hair roller |
5,100 | 0.3% | Hair | Beauty & Wellness |
| 43 |  Hair Stylists |
4,085 | 0.0% | Hair | Beauty & Wellness |
| 44 |  Relaxer |
3,325 | 0.4% | Hair | Beauty & Wellness |
| 45 |  Trichology |
3,078 | 0.3% | Hair | Beauty & Wellness |
| 46 |  Sea spray |
2,973 | 0.3% | Hair | Beauty & Wellness |
| 47 |  TOP HAIR International |
2,837 | 18.6% | Hair | Beauty & Wellness |
| 48 |  Hot comb |
1,633 | 1.0% | Hair | Beauty & Wellness |
| 49 |  Hair keratin |
683 | 0.0% | Hair | Beauty & Wellness |
| 50 |  World Beard and Moustache Championships |
537 | 0.4% | Hair | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each hair by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair in Japan?
Hair products currently leads with an estimated audience of 22,264,214 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.