Top 13 Scents & Oils in Japan
This curated ranking covers the 13 largest scents & oils in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Diptyque, Rose oil and Young Living lead the list with a combined estimated audience of 2,959,158 people. Across all 13 entries the average audience size is 232,840, and the largest, Diptyque, reaches around 2,778,447 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each scents & oils, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Diptyque |
2,778,447 | 19.9% | Scents & Oils | Beauty & Wellness |
| 2 |  Rose oil |
132,487 | 4.9% | Scents & Oils | Beauty & Wellness |
| 3 |  Young Living |
48,224 | 1.0% | Scents & Oils | Beauty & Wellness |
| 4 |  Jojoba oil |
30,108 | 1.2% | Scents & Oils | Beauty & Wellness |
| 5 |  Juniper berry |
21,250 | 1.5% | Scents & Oils | Health |
| 6 |  Soybean oil |
6,368 | 3.8% | Scents & Oils | Beauty & Wellness |
| 7 |  Marula oil |
3,565 | 1.0% | Scents & Oils | Beauty & Wellness |
| 8 |  Orange oil |
1,909 | 0.4% | Scents & Oils | Beauty & Wellness |
| 9 |  ECOYA |
1,773 | 1.7% | Scents & Oils | Shopping |
| 10 |  Puressentiel |
1,365 | 0.3% | Scents & Oils | Beauty & Wellness |
| 11 |  Neom Organics |
620 | 1.8% | Scents & Oils | Home & Garden |
| 12 |  Bergamot essential oil |
523 | 0.1% | Scents & Oils | Beauty & Wellness |
| 13 |  Mango oil |
290 | 0.3% | Scents & Oils | Beauty & Wellness |
Frequently asked questions
How is this Top 13 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each scents & oils by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest scents & oils in Japan?
Diptyque currently leads with an estimated audience of 2,778,447 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.