Top 34 Skins in Japan
This curated ranking covers the 34 largest skins in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Skin, Lip balm and Skin care lead the list with a combined estimated audience of 52,299,782 people. Across all 34 entries the average audience size is 3,641,838, and the largest, Skin, reaches around 18,215,634 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each skin, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Skin |
18,215,634 | 5.2% | Skin | Beauty & Wellness |
| 2 |  Lip balm |
17,216,430 | 26.2% | Skin | Beauty & Wellness |
| 3 |  Skin care |
16,867,718 | 6.0% | Skin | Beauty & Wellness |
| 4 |  Cleanser |
16,203,775 | 24.0% | Skin | Beauty & Wellness |
| 5 |  Anti-aging cream |
14,558,664 | 9.5% | Skin | Beauty & Wellness |
| 6 |  Natural skin care |
11,559,353 | 7.4% | Skin | Beauty & Wellness |
| 7 |  Collagen |
7,229,323 | 9.2% | Skin | Beauty & Wellness |
| 8 |  Ageing |
5,479,552 | 4.5% | Skin | Beauty & Wellness |
| 9 |  Exfoliation (cosmetology) |
4,958,173 | 13.6% | Skin | Beauty & Wellness |
| 10 |  Dermatology |
2,497,463 | 3.6% | Skin | Beauty & Wellness |
| 11 |  Cream (pharmaceutical) |
1,950,963 | 9.3% | Skin | Beauty & Wellness |
| 12 |  Deodorant |
1,733,233 | 4.0% | Skin | Beauty & Wellness |
| 13 |  Melanin |
1,383,543 | 6.7% | Skin | Beauty & Wellness |
| 14 |  Scar |
972,873 | 2.8% | Skin | Beauty & Wellness |
| 15 |  Hyaluronan |
909,677 | 3.5% | Skin | Beauty & Wellness |
| 16 |  Freckle |
692,885 | 4.6% | Skin | Beauty & Wellness |
| 17 |  Selenium |
412,668 | 21.9% | Skin | Beauty & Wellness |
| 18 |  Pleat |
275,018 | 5.3% | Skin | Beauty & Wellness |
| 19 |  Acne cosmetica |
205,237 | 6.1% | Skin | Beauty & Wellness |
| 20 |  Eye care professional |
174,494 | 2.4% | Skin | Beauty & Wellness |
| 21 |  Retinol |
123,199 | 1.1% | Skin | Beauty & Wellness |
| 22 |  Mehndi Designs |
43,245 | 3.5% | Skin | Beauty & Wellness |
| 23 |  Benzoic acid |
29,998 | 3.6% | Skin | Beauty & Wellness |
| 24 |  Beauty mark |
28,421 | 3.9% | Skin | Beauty & Wellness |
| 25 |  Hand sanitizer |
19,822 | 4.0% | Skin | Beauty & Wellness |
| 26 |  Shea butter |
18,125 | 0.3% | Skin | Beauty & Wellness |
| 27 |  Smoothing |
12,606 | 1.1% | Skin | Beauty & Wellness |
| 28 |  Mask |
12,353 | 2.4% | Skin | Beauty & Wellness |
| 29 |  Bronzing |
12,062 | 0.7% | Skin | Beauty & Wellness |
| 30 |  Lanolin |
8,864 | 0.2% | Skin | Beauty & Wellness |
| 31 |  Arbutin |
7,522 | 0.8% | Skin | Beauty & Wellness |
| 32 |  Aftershave |
5,707 | 0.3% | Skin | Beauty & Wellness |
| 33 |  Facial tissue |
3,313 | 0.2% | Skin | Beauty & Wellness |
| 34 |  Deodoriser |
603 | 4.1% | Skin | Beauty & Wellness |
Frequently asked questions
How is this Top 34 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each skin by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest skin in Japan?
Skin currently leads with an estimated audience of 18,215,634 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.