Top 13 Dental cares in Japan
This curated ranking covers the 13 largest dental cares in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Colgate, Oral-B and Sensodyne lead the list with a combined estimated audience of 1,400,590 people. Across all 13 entries the average audience size is 116,998, and the largest, Colgate, reaches around 734,932 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each dental care, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Colgate |
734,932 | 5.8% | Dental care | Beauty & Wellness |
| 2 |  Oral-B |
583,712 | 4.5% | Dental care | Beauty & Wellness |
| 3 |  Sensodyne |
81,946 | 1.1% | Dental care | Beauty & Wellness |
| 4 |  Close-Up (toothpaste) |
56,462 | 3.6% | Dental care | Beauty & Wellness |
| 5 |  Sonicare |
50,297 | 4.3% | Dental care | Beauty & Wellness |
| 6 |  Aquafresh |
6,175 | 3.6% | Dental care | Beauty & Wellness |
| 7 |  Pepsodent |
3,114 | 0.5% | Dental care | Beauty & Wellness |
| 8 |  Elmex |
2,536 | 0.2% | Dental care | Beauty & Wellness |
| 9 |  Listerine |
1,248 | 0.0% | Dental care | Beauty & Wellness |
| 10 |  Ipana |
268 | 0.3% | Dental care | Beauty & Wellness |
| 11 |  Crest Whitestrips |
150 | 0.1% | Dental care | Beauty & Wellness |
| 12 |  Colgate-Palmolive |
123 | 0.0% | Dental care | Beauty & Wellness |
| 13 |  Sensodyne ME |
21 | 6.1% | Dental care | Beauty & Wellness |
Frequently asked questions
How is this Top 13 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each dental care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dental care in Japan?
Colgate currently leads with an estimated audience of 734,932 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.