Top 50 Touchpoints in Japan
This curated ranking covers the 50 largest touchpoints in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 468 touchpoints tracked in Japan, the 50 ranked here account for the largest measured audience reach. Beauty salons, Day spa and Shopping malls lead the list with a combined estimated audience of 73,717,916 people. Across all 50 entries the average audience size is 14,556,990, and the largest, Beauty salons, reaches around 27,615,882 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each touchpoint, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty salons |
27,615,882 | 6.3% | Treatment | Beauty & Wellness |
| 2 |  Day spa |
23,104,779 | 29.3% | Treatment | Beauty & Wellness |
| 3 |  Shopping malls |
22,997,255 | 5.7% | Shopping | |
| 4 |  Wedding chapel |
22,652,979 | 56.9% | Kids & Family | |
| 5 |  Department store |
22,143,828 | 11.9% | Shopping | |
| 6 |  Boutiques |
21,140,426 | 5.2% | Fashion & Accessoires | |
| 7 |  Gastronomy |
20,884,822 | 8.5% | Field of study | Food & Beverages |
| 8 |  Golf club |
20,626,216 | 17.4% | Sports | |
| 9 |  Anime convention |
20,019,333 | 16.8% | Literature | |
| 10 |  Spas |
19,794,633 | 5.0% | Treatment | Beauty & Wellness |
| 11 |  Art exhibition |
19,099,903 | 12.6% | Arts & Culture | |
| 12 |  High school |
18,537,041 | 10.5% | Business & Career | |
| 13 |  Resort |
18,451,893 | 6.5% | Travel & Leisure | |
| 14 |  Fashion show |
18,295,293 | 12.9% | Fashion & Accessoires | |
| 15 |  Gift shop |
18,246,335 | 12.5% | Home & Garden | |
| 16 |  Bakery |
18,133,425 | 8.5% | Food & Beverages | |
| 17 |  Coffeehouses |
18,074,146 | 5.8% | Food & Beverages | |
| 18 |  Parties |
17,943,894 | 4.8% | TV series | Music & Radio |
| 19 |  Nail salon |
17,883,802 | 15.8% | Nails | Beauty & Wellness |
| 20 |  Pet store |
17,278,278 | 10.7% | Pets & Animals | |
| 21 |  Museum |
17,261,045 | 9.1% | Museum | Arts & Culture |
| 22 |  Photographic studio |
16,231,191 | 18.5% | Technology & Electronics | |
| 23 |  Concerts |
15,138,290 | 4.4% | Record label | Music & Radio |
| 24 |  Grocery store |
14,586,292 | 6.4% | Food & Beverages | |
| 25 |  Playground |
13,749,744 | 15.9% | Kids & Family | |
| 26 |  Sports club |
13,689,152 | 11.1% | Sports | |
| 27 |  Golf course |
13,680,521 | 12.3% | Sports | |
| 28 |  Festival |
13,236,241 | 5.8% | Music & Radio | |
| 29 |  Bars |
12,559,760 | 4.0% | Travel & Leisure | |
| 30 |  Supermarket |
12,144,806 | 4.5% | Shopping | |
| 31 |  Fast casual restaurants |
11,610,494 | 7.8% | Food & Beverages | |
| 32 |  Art museum |
10,994,352 | 6.8% | Museum | Arts & Culture |
| 33 |  Theatre |
10,922,319 | 4.7% | Music & Radio | |
| 34 |  Nightclubs |
10,733,449 | 4.5% | Music & Radio | |
| 35 |  Fast food restaurants |
10,385,116 | 6.2% | Food & Beverages | |
| 36 |  Home shopping |
10,321,716 | 9.8% | Shopping | |
| 37 |  Convenience store |
9,788,664 | 11.3% | Food & Beverages | |
| 38 |  Public university |
9,367,784 | 12.2% | Business & Career | |
| 39 |  Ski resort |
9,346,424 | 11.2% | Travel type | Travel & Leisure |
| 40 |  Private university |
9,333,044 | 14.2% | Business & Career | |
| 41 |  Swimming pool |
9,233,511 | 4.9% | Sports | |
| 42 |  Kindergarten |
9,007,447 | 6.0% | Education | Kids & Family |
| 43 |  Pub |
8,471,876 | 8.9% | Food & Beverages | |
| 44 |  Pre-kindergarten |
7,958,807 | 13.3% | Education | Kids & Family |
| 45 |  Winery |
7,757,879 | 9.2% | Food & Beverages | |
| 46 | Private school |
7,719,593 | 10.7% | Education | Kids & Family |
| 47 |  Brewery |
7,580,168 | 7.2% | Food & Beverages | |
| 48 |  Film festival |
7,472,492 | 9.6% | Movies & TV | |
| 49 |  Public library |
7,362,488 | 15.1% | Literature | |
| 50 |  Business class |
7,280,688 | 5.0% | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each touchpoint by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest touchpoint in Japan?
Beauty salons currently leads with an estimated audience of 27,615,882 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.