Top 50 Beauties in Japan
This curated ranking covers the 50 largest beauties in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Beauty, Cuteness and Beauty & Fashion lead the list with a combined estimated audience of 79,347,764 people. Across all 50 entries the average audience size is 2,524,256, and the largest, Beauty, reaches around 48,623,572 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each beauty, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
48,623,572 | 6.5% | Beauty | Beauty & Wellness |
| 2 |  Cuteness |
16,048,947 | 18.1% | Beauty | Beauty & Wellness |
| 3 |  Beauty & Fashion |
14,675,245 | 16.3% | Beauty | Beauty & Wellness |
| 4 |  Lip |
14,558,054 | 12.0% | Beauty | Beauty & Wellness |
| 5 |  Beauty tips |
9,819,871 | 17.4% | Beauty | Beauty & Wellness |
| 6 |  Beauty & Style |
5,070,161 | 22.4% | Beauty | Beauty & Wellness |
| 7 |  Cosmetology |
5,014,391 | 4.3% | Beauty | Beauty & Wellness |
| 8 |  Smile |
4,356,763 | 2.9% | Beauty | Beauty & Wellness |
| 9 |  Personal stylist |
4,003,406 | 7.5% | Beauty | Fashion & Accessoires |
| 10 |  Femininity |
422,449 | 2.6% | Beauty | Beauty & Wellness |
| 11 |  Makeover |
345,460 | 3.8% | Beauty | Beauty & Wellness |
| 12 |  Beautylish |
241,555 | 11.8% | Beauty | Shopping |
| 13 |  CVS Pharmacy |
230,055 | 0.5% | Beauty | Shopping |
| 14 |  My Little Box |
116,163 | 15.5% | Beauty | Shopping |
| 15 |  Kruidvat |
50,794 | 0.4% | Beauty | Shopping |
| 16 |  Vanity |
36,017 | 0.8% | Beauty | Beauty & Wellness |
| 17 |  Crabtree & Evelyn |
27,136 | 4.0% | Beauty | Shopping |
| 18 |  CosmoProf |
20,526 | 0.3% | Beauty | Beauty & Wellness |
| 19 |  Puteri Indonesia |
3,993 | 1.8% | Beauty | Beauty & Wellness |
| 20 |  Adore Beauty |
2,729 | 0.3% | Beauty | Shopping |
| 21 |  Miss America's Outstanding Teen state pageants |
2,452 | 11.2% | Beauty | Beauty & Wellness |
| 22 |  Debenhams Beauty Club |
2,240 | 50.5% | Beauty | Shopping |
| 23 |  O Boticário |
2,234 | 0.0% | Beauty | Shopping |
| 24 |  Superdrug |
2,173 | 0.0% | Beauty | Shopping |
| 25 |  Tudo de Maquiagem |
1,807 | 7.5% | Beauty | Shopping |
| 26 |  Physical attractiveness |
1,698 | 4.0% | Beauty | Beauty & Wellness |
| 27 |  Mecca Cosmetica |
1,205 | 0.4% | Beauty | Shopping |
| 28 |  Watsons Personal Care Stores |
743 | 6.6% | Beauty | Shopping |
| 29 |  Cult Beauty |
703 | 0.0% | Beauty | Shopping |
| 30 |  Mannings |
648 | 0.1% | Beauty | Shopping |
| 31 |  Mecca Maxima |
634 | 0.2% | Beauty | Shopping |
| 32 |  Capital Hair & Beauty |
583 | 0.1% | Beauty | Shopping |
| 33 |  Image Skincare |
576 | 0.1% | Beauty | Shopping |
| 34 |  Perfumes Club |
528 | 0.0% | Beauty | Shopping |
| 35 |  Flaconi |
505 | 0.0% | Beauty | Shopping |
| 36 |  Merrez'ca cosmetics |
415 | 0.2% | Beauty | Shopping |
| 37 |  Buxom Cosmetics |
397 | 5.2% | Beauty | Shopping |
| 38 |  BeautynetKorea |
325 | 1.2% | Beauty | Shopping |
| 39 |  SPACE.NK.apothecary |
292 | 6.6% | Beauty | Shopping |
| 40 |  Rexall |
189 | 0.0% | Beauty | Shopping |
| 41 |  Beleza na Web |
140 | 0.0% | Beauty | Shopping |
| 42 |  ICI Paris XL |
122 | 0.0% | Beauty | Shopping |
| 43 |  Nature et Découvertes |
117 | 0.0% | Beauty | Shopping |
| 44 | Beauty Bar Philippines |
111 | 38.1% | Beauty | Shopping |
| 45 |  The Nourished Life |
104 | 11.9% | Beauty | Shopping |
| 46 | BSC Cosmetology |
103 | 0.5% | Beauty | Shopping |
| 47 |  DermStore |
101 | 0.0% | Beauty | Shopping |
| 48 |  Bluemercury |
95 | 0.0% | Beauty | Shopping |
| 49 |  SkinStore |
64 | 0.0% | Beauty | Shopping |
| 50 |  Najoba |
0 | 0.0% | Beauty | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each beauty by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty in Japan?
Beauty currently leads with an estimated audience of 48,623,572 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.