Top 18 Men cares in Japan
This curated ranking covers the 18 largest men cares in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Gillette (brand), Schick (razors) and Harry's lead the list with a combined estimated audience of 787,016 people. Across all 18 entries the average audience size is 51,899, and the largest, Gillette (brand), reaches around 503,191 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each men care, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Gillette (brand) |
503,191 | 4.9% | Men care | Beauty & Wellness |
| 2 |  Schick (razors) |
166,882 | 11.1% | Men care | Beauty & Wellness |
| 3 |  Harry's |
116,943 | 2.6% | Men care | Beauty & Wellness |
| 4 |  Old Spice |
113,241 | 3.5% | Men care | Beauty & Wellness |
| 5 |  Dove Men+Care |
23,219 | 4.0% | Men care | Beauty & Wellness |
| 6 |  Brickell |
4,179 | 0.4% | Men care | Beauty & Wellness |
| 7 |  Wilkinson Sword |
2,186 | 1.9% | Men care | Beauty & Wellness |
| 8 |  Just for Men |
1,735 | 0.2% | Men care | Beauty & Wellness |
| 9 |  Right Guard |
963 | 0.7% | Men care | Beauty & Wellness |
| 10 |  King of Shaves |
403 | 2.8% | Men care | Beauty & Wellness |
| 11 |  Barbearia Clube |
365 | 6.7% | Men care | Beauty & Wellness |
| 12 |  Dollar Shave Club |
305 | 0.0% | Men care | Beauty & Wellness |
| 13 |  BIC Soleil |
181 | 0.7% | Men care | Beauty & Wellness |
| 14 |  Biotherm Homme |
104 | 0.0% | Men care | Beauty & Wellness |
| 15 |  Arko Men |
102 | 1.1% | Men care | Beauty & Wellness |
| 16 |  Trunk Club |
92 | 6.3% | Men care | Beauty & Wellness |
| 17 |  Badass Beard Care |
56 | 0.0% | Men care | Beauty & Wellness |
| 18 |  Razeco |
43 | 0.7% | Men care | Beauty & Wellness |
Frequently asked questions
How is this Top 18 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each men care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest men care in Japan?
Gillette (brand) currently leads with an estimated audience of 503,191 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.