Top 50 Fragrances in Japan
This curated ranking covers the 50 largest fragrances in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 77 fragrances tracked in Japan, the 50 ranked here account for the largest measured audience reach. Fragrances, Fragrance oil and Joy (perfume) lead the list with a combined estimated audience of 36,167,708 people. Across all 50 entries the average audience size is 925,926, and the largest, Fragrances, reaches around 17,952,094 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each fragrances, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fragrances |
17,952,094 | 5.0% | Fragrances | Beauty & Wellness |
| 2 |  Fragrance oil |
16,891,162 | 49.5% | Fragrances | Beauty & Wellness |
| 3 |  Joy (perfume) |
1,324,452 | 27.4% | Fragrances | Beauty & Wellness |
| 4 |  Perfumer |
1,315,666 | 10.2% | Fragrances | Beauty & Wellness |
| 5 |  Eau de toilette |
1,101,453 | 8.1% | Fragrances | Beauty & Wellness |
| 6 |  Eau de Cologne |
1,082,253 | 27.9% | Fragrances | Beauty & Wellness |
| 7 |  Parfum |
1,006,945 | 5.7% | Fragrances | Beauty & Wellness |
| 8 |  Coco (perfume) |
914,580 | 8.4% | Fragrances | Beauty & Wellness |
| 9 |  Dior Homme |
640,006 | 11.7% | Fragrances | Beauty & Wellness |
| 10 |  Forever (Mariah Carey fragrance) |
360,500 | 9.0% | Fragrances | Beauty & Wellness |
| 11 |  Chanel No. 5 |
352,013 | 10.1% | Fragrances | Beauty & Wellness |
| 12 |  Believe (fragrance) |
338,795 | 14.4% | Fragrances | Beauty & Wellness |
| 13 |  Elixir (perfume) |
326,793 | 17.0% | Fragrances | Beauty & Wellness |
| 14 |  Curious (fragrance) |
322,787 | 11.3% | Fragrances | Beauty & Wellness |
| 15 |  Jo Malone London |
279,780 | 7.2% | Fragrances | Beauty & Wellness |
| 16 |  Penhaligon's |
246,745 | 7.2% | Fragrances | Beauty & Wellness |
| 17 |  Paco Rabanne |
192,639 | 1.9% | Fragrances | Beauty & Wellness |
| 18 |  Serge Lutens |
190,865 | 12.5% | Fragrances | Beauty & Wellness |
| 19 |  Acqua di Parma |
163,703 | 3.6% | Fragrances | Beauty & Wellness |
| 20 |  Fantasy (fragrance) |
156,830 | 1.9% | Fragrances | Beauty & Wellness |
| 21 | J'Adore (fragrance) |
134,269 | 5.6% | Fragrances | Beauty & Wellness |
| 22 |  John Varvatos |
123,856 | 8.2% | Fragrances | Beauty & Wellness |
| 23 |  Paris Hilton (fragrance) |
82,017 | 0.8% | Fragrances | Beauty & Wellness |
| 24 |  L'Artisan Parfumeur |
80,615 | 10.1% | Fragrances | Beauty & Wellness |
| 25 |  Bleu de Chanel |
79,968 | 1.6% | Fragrances | Beauty & Wellness |
| 26 |  Clive Christian |
73,713 | 6.7% | Fragrances | Beauty & Wellness |
| 27 |  Thierry Mugler |
66,558 | 2.6% | Fragrances | Beauty & Wellness |
| 28 |  Light Blue (fragrance) |
66,279 | 2.8% | Fragrances | Beauty & Wellness |
| 29 |  Maison Francis Kurkdjian |
56,235 | 1.9% | Fragrances | Beauty & Wellness |
| 30 |  L'artisan |
56,052 | 11.6% | Fragrances | Beauty & Wellness |
| 31 | Black Star (fragrance) |
49,186 | 6.9% | Fragrances | Beauty & Wellness |
| 32 |  Aramis |
39,379 | 2.6% | Fragrances | Beauty & Wellness |
| 33 |  CK Be |
27,622 | 11.9% | Fragrances | Beauty & Wellness |
| 34 |  L'eau d'Issey |
26,615 | 5.0% | Fragrances | Beauty & Wellness |
| 35 |  acqua di giò |
22,363 | 0.6% | Fragrances | Beauty & Wellness |
| 36 |  Lalique |
21,862 | 2.5% | Fragrances | Beauty & Wellness |
| 37 |  La Rive |
18,724 | 2.1% | Fragrances | Beauty & Wellness |
| 38 |  Montale |
16,663 | 0.9% | Fragrances | Beauty & Wellness |
| 39 |  Roja |
15,718 | 0.6% | Fragrances | Beauty & Wellness |
| 40 |  Shalimar (perfume) |
12,251 | 1.4% | Fragrances | Beauty & Wellness |
| 41 |  Azzaro |
12,157 | 0.4% | Fragrances | Beauty & Wellness |
| 42 |  Davidoff Cool Water |
11,181 | 1.3% | Fragrances | Beauty & Wellness |
| 43 |  Coco Mademoiselle |
8,699 | 0.6% | Fragrances | Beauty & Wellness |
| 44 |  Davidoff Cool Water Woman |
6,702 | 5.7% | Fragrances | Beauty & Wellness |
| 45 |  Giorgio Armani Beauty |
6,452 | 5.6% | Fragrances | Beauty & Wellness |
| 46 |  Solid perfume |
5,567 | 4.2% | Fragrances | Beauty & Wellness |
| 47 |  Cool Water (perfume) |
4,327 | 1.0% | Fragrances | Beauty & Wellness |
| 48 |  Yves Saint Laurent Fragrances & Beauty |
4,320 | 23.2% | Fragrances | Beauty & Wellness |
| 49 |  Dolce & Gabbana - Light Blue |
4,243 | 1.7% | Fragrances | Beauty & Wellness |
| 50 |  Parfums Givenchy |
2,690 | 7.5% | Fragrances | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each fragrances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fragrances in Japan?
Fragrances currently leads with an estimated audience of 17,952,094 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.