Top 50 Hair cares in Japan
This curated ranking covers the 50 largest hair cares in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 100 hair cares tracked in Japan, the 50 ranked here account for the largest measured audience reach. Aveda, Got2b and Aussie (shampoo) lead the list with a combined estimated audience of 1,334,784 people. Across all 50 entries the average audience size is 51,025, and the largest, Aveda, reaches around 1,029,095 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each hair care, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Aveda |
1,029,095 | 12.2% | Hair care | Beauty & Wellness |
| 2 |  Got2b |
162,686 | 16.2% | Hair care | Beauty & Wellness |
| 3 |  Aussie (shampoo) |
143,003 | 3.6% | Hair care | Beauty & Wellness |
| 4 |  Prose |
130,678 | 1.3% | Hair care | Beauty & Wellness |
| 5 |  Davines |
104,691 | 6.3% | Hair care | Beauty & Wellness |
| 6 |  Nexxus |
104,472 | 19.1% | Hair care | Beauty & Wellness |
| 7 |  ghd |
92,380 | 1.9% | Hair care | Beauty & Wellness |
| 8 |  Vidal Sassoon |
87,753 | 7.9% | Hair care | Beauty & Wellness |
| 9 |  Toni & Guy |
84,284 | 5.5% | Hair care | Beauty & Wellness |
| 10 |  Tangle Teezer |
69,754 | 3.1% | Hair care | Beauty & Wellness |
| 11 |  OGX |
64,311 | 4.9% | Hair care | Beauty & Wellness |
| 12 |  Bosley |
59,144 | 5.9% | Hair care | Beauty & Wellness |
| 13 |  Syoss |
58,478 | 5.5% | Hair care | Beauty & Wellness |
| 14 |  Living Proof |
55,981 | 4.2% | Hair care | Beauty & Wellness |
| 15 |  Sugar Bear |
49,338 | 15.1% | Hair care | Beauty & Wellness |
| 16 |  Paul Mitchell |
40,587 | 2.9% | Hair care | Beauty & Wellness |
| 17 |  Goldwell |
36,137 | 4.4% | Hair care | Beauty & Wellness |
| 18 |  Head and Shoulders (story) |
34,289 | 1.6% | Hair care | Beauty & Wellness |
| 19 |  Overtone |
27,855 | 2.7% | Hair care | Beauty & Wellness |
| 20 |  System Professional |
23,208 | 11.8% | Hair care | Beauty & Wellness |
| 21 |  Bed Head |
22,312 | 2.1% | Hair care | Beauty & Wellness |
| 22 |  As I Am |
11,666 | 2.1% | Hair care | Beauty & Wellness |
| 23 |  Shea Moisture |
9,844 | 0.6% | Hair care | Beauty & Wellness |
| 24 |  Kérastase |
6,425 | 0.0% | Hair care | Beauty & Wellness |
| 25 |  Gold Bond |
4,613 | 0.7% | Hair care | Beauty & Wellness |
| 26 |  Alpecin |
4,503 | 0.5% | Hair care | Beauty & Wellness |
| 27 |  Nature Box |
4,303 | 3.2% | Hair care | Beauty & Wellness |
| 28 |  eSalon |
3,449 | 0.5% | Hair care | Beauty & Wellness |
| 29 |  Nioxin |
2,962 | 0.3% | Hair care | Beauty & Wellness |
| 30 |  Wella |
2,086 | 0.0% | Hair care | Beauty & Wellness |
| 31 |  L'Oréal Professionnel |
2,048 | 0.1% | Hair care | Beauty & Wellness |
| 32 |  Redken |
2,025 | 0.0% | Hair care | Beauty & Wellness |
| 33 |  Briogeo |
1,997 | 0.4% | Hair care | Beauty & Wellness |
| 34 |  Timotei |
1,755 | 1.7% | Hair care | Beauty & Wellness |
| 35 |  Pantene Pro-V |
1,724 | 0.4% | Hair care | Beauty & Wellness |
| 36 |  BioSilk |
1,314 | 0.3% | Hair care | Beauty & Wellness |
| 37 |  Pantene |
1,253 | 0.0% | Hair care | Beauty & Wellness |
| 38 |  Good Hair Day |
1,047 | 1.3% | Hair care | Beauty & Wellness |
| 39 |  Curls - Natural Products for Your Natural Hair |
932 | 5.9% | Hair care | Beauty & Wellness |
| 40 |  TRESemmé |
835 | 0.0% | Hair care | Beauty & Wellness |
| 41 |  Mane 'n Tail |
765 | 0.4% | Hair care | Beauty & Wellness |
| 42 |  Guhl |
756 | 0.8% | Hair care | Beauty & Wellness |
| 43 |  Design Essentials |
687 | 0.2% | Hair care | Beauty & Wellness |
| 44 |  Head & Shoulders |
659 | 0.0% | Hair care | Beauty & Wellness |
| 45 |  schwarzkopf |
643 | 0.0% | Hair care | Beauty & Wellness |
| 46 |  Wahl Clipper |
530 | 0.0% | Hair care | Beauty & Wellness |
| 47 |  Gliss Kur |
529 | 0.2% | Hair care | Beauty & Wellness |
| 48 |  Modern Salon |
528 | 1.2% | Hair care | Beauty & Wellness |
| 49 |  Matrix Professional Haircare & Color |
522 | 9.0% | Hair care | Beauty & Wellness |
| 50 |  American Salon |
442 | 1.8% | Hair care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Japan?
Aveda currently leads with an estimated audience of 1,029,095 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.