Top 35 Bags and accessories in Japan
This curated ranking covers the 35 largest bags and accessories in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Coach, Longchamp and Furla lead the list with a combined estimated audience of 11,516,241 people. Across all 35 entries the average audience size is 522,450, and the largest, Coach, reaches around 6,699,208 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each bags and accessories, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Coach |
6,699,208 | 16.7% | Bags and accessories | Fashion & Accessoires |
| 2 |  Longchamp |
2,444,962 | 9.8% | Bags and accessories | Fashion & Accessoires |
| 3 |  Furla |
2,372,071 | 27.2% | Bags and accessories | Fashion & Accessoires |
| 4 |  Tumi |
1,409,458 | 25.2% | Bags and accessories | Fashion & Accessoires |
| 5 |  Rimowa |
1,273,115 | 11.9% | Bags and accessories | Fashion & Accessoires |
| 6 |  Tumi |
1,103,225 | 13.9% | Bags and accessories | Fashion & Accessoires |
| 7 |  Samsonite |
642,005 | 4.6% | Bags and accessories | Fashion & Accessoires |
| 8 |  Fjällräven |
553,390 | 5.8% | Bags and accessories | Fashion & Accessoires |
| 9 |  Delvaux |
270,501 | 31.0% | Bags and accessories | Fashion & Accessoires |
| 10 |  American Tourister |
207,186 | 4.0% | Bags and accessories | Fashion & Accessoires |
| 11 |  JanSport |
169,345 | 5.9% | Bags and accessories | Fashion & Accessoires |
| 12 |  Herschel Supply Co. |
160,061 | 7.7% | Bags and accessories | Fashion & Accessoires |
| 13 |  Parfois (fashion accessories) |
147,674 | 1.1% | Bags and accessories | Fashion & Accessoires |
| 14 |  Kipling (brand) |
146,489 | 2.7% | Bags and accessories | Fashion & Accessoires |
| 15 |  Osprey |
138,239 | 2.6% | Bags and accessories | Fashion & Accessoires |
| 16 |  Smythson |
131,367 | 16.1% | Bags and accessories | Fashion & Accessoires |
| 17 |  Eastpak |
129,796 | 4.1% | Bags and accessories | Fashion & Accessoires |
| 18 |  Timbuk2 |
119,050 | 16.6% | Bags and accessories | Fashion & Accessoires |
| 19 |  Delsey |
68,169 | 6.9% | Bags and accessories | Fashion & Accessoires |
| 20 |  Dooney & Bourke |
41,670 | 4.4% | Bags and accessories | Fashion & Accessoires |
| 21 |  Lulu Guinness |
25,419 | 6.0% | Bags and accessories | Fashion & Accessoires |
| 22 |  PackIt |
11,914 | 1.7% | Bags and accessories | Fashion & Accessoires |
| 23 |  Shinola |
8,293 | 1.0% | Bags and accessories | Fashion & Accessoires |
| 24 |  Brooks England |
6,540 | 4.2% | Bags and accessories | Fashion & Accessoires |
| 25 |  Got Bag |
4,073 | 0.2% | Bags and accessories | Fashion & Accessoires |
| 26 |  Nancy Gonzalez |
883 | 1.3% | Bags and accessories | Fashion & Accessoires |
| 27 |  Patrizia Pepe |
672 | 0.0% | Bags and accessories | Fashion & Accessoires |
| 28 |  Rebecca Minkoff |
391 | 0.0% | Bags and accessories | Fashion & Accessoires |
| 29 |  EBags.com |
180 | 5.7% | Bags and accessories | Fashion & Accessoires |
| 30 |  Etienne Aigner |
133 | 0.1% | Bags and accessories | Fashion & Accessoires |
| 31 |  Osprey Packs |
70 | 0.0% | Bags and accessories | Fashion & Accessoires |
| 32 |  JustFab |
63 | 0.0% | Bags and accessories | Fashion & Accessoires |
| 33 |  Electro Threads |
61 | 0.3% | Bags and accessories | Fashion & Accessoires |
| 34 |  The Sak |
46 | 0.0% | Bags and accessories | Fashion & Accessoires |
| 35 |  Petunia Pickle Bottom |
33 | 0.0% | Bags and accessories | Fashion & Accessoires |
Frequently asked questions
How is this Top 35 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each bags and accessories by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest bags and accessories in Japan?
Coach currently leads with an estimated audience of 6,699,208 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.