Top 17 Fashion blogs in Japan
This curated ranking covers the 17 largest fashion blogs in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. HYPEBEAST, Highsnobiety and Lookbook.nu lead the list with a combined estimated audience of 358,456 people. Across all 17 entries the average audience size is 23,420, and the largest, HYPEBEAST, reaches around 272,717 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each fashion blog, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  HYPEBEAST |
272,717 | 8.2% | Fashion blog | Fashion & Accessoires |
| 2 |  Highsnobiety |
68,258 | 3.2% | Fashion blog | Fashion & Accessoires |
| 3 |  Lookbook.nu |
17,481 | 11.9% | Fashion blog | Fashion & Accessoires |
| 4 |  Refinery29 |
11,996 | 1.5% | Fashion blog | Fashion & Accessoires |
| 5 |  Burda Style |
5,205 | 0.4% | Fashion blog | Fashion & Accessoires |
| 6 |  The Sartorialist |
4,851 | 0.6% | Fashion blog | Fashion & Accessoires |
| 7 |  Style Scrapbook |
4,343 | 11.3% | Fashion blog | Fashion & Accessoires |
| 8 |  Who, What, Wear |
3,892 | 0.1% | Fashion blog | Fashion & Accessoires |
| 9 |  The Blonde Salad |
2,988 | 0.3% | Fashion blog | Fashion & Accessoires |
| 10 |  Polyvore |
2,321 | 2.0% | Fashion blog | Fashion & Accessoires |
| 11 |  HelloGiggles |
1,310 | 2.8% | Fashion blog | Fashion & Accessoires |
| 12 |  Cool Material |
1,047 | 1.2% | Fashion blog | Fashion & Accessoires |
| 13 |  stylefruits Wohnen |
678 | 0.2% | Fashion blog | Fashion & Accessoires |
| 14 |  Song of Style |
441 | 0.1% | Fashion blog | Fashion & Accessoires |
| 15 |  Jezebel |
324 | 0.1% | Fashion blog | Fashion & Accessoires |
| 16 |  The Man Repeller |
241 | 0.0% | Fashion blog | Fashion & Accessoires |
| 17 |  WUNDERWEIB |
49 | 0.1% | Fashion blog | Fashion & Accessoires |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in Japan?
HYPEBEAST currently leads with an estimated audience of 272,717 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.