Top 50 Jewelries in Japan
This curated ranking covers the 50 largest jewelries in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 120 jewelries tracked in Japan, the 50 ranked here account for the largest measured audience reach. Tiffany & Co., Cartier and Swarovski lead the list with a combined estimated audience of 26,004,556 people. Across all 50 entries the average audience size is 714,102, and the largest, Tiffany & Co., reaches around 10,113,742 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each jewelry, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Tiffany & Co. |
10,113,742 | 17.9% | Jewelry | Fashion & Accessoires |
| 2 |  Cartier |
9,337,064 | 12.3% | Jewelry | Fashion & Accessoires |
| 3 |  Swarovski |
6,553,750 | 9.0% | Jewelry | Fashion & Accessoires |
| 4 |  Chaumet |
2,878,104 | 30.8% | Jewelry | Fashion & Accessoires |
| 5 |  Pandora |
1,406,085 | 2.8% | Jewelry | Fashion & Accessoires |
| 6 |  mikimoto |
1,170,208 | 49.2% | Jewelry | Fashion & Accessoires |
| 7 |  Diamond Ring |
1,020,409 | 23.8% | Jewelry | Fashion & Accessoires |
| 8 |  Damiani (jewelry company) |
527,498 | 32.5% | Jewelry | Fashion & Accessoires |
| 9 |  gold necklaces |
432,404 | 7.7% | Jewelry | Fashion & Accessoires |
| 10 |  Birthstone |
397,934 | 6.0% | Jewelry | Beauty & Wellness |
| 11 |  Buccellati |
323,339 | 10.9% | Jewelry | Fashion & Accessoires |
| 12 |  Jewellery chain |
286,993 | 6.3% | Jewelry | Fashion & Accessoires |
| 13 |  Baccarat (company) |
239,604 | 5.2% | Jewelry | Fashion & Accessoires |
| 14 |  Synthetic diamond |
175,035 | 11.4% | Jewelry | Fashion & Accessoires |
| 15 |  Claire's |
132,552 | 1.4% | Jewelry | Fashion & Accessoires |
| 16 |  BaubleBar |
84,611 | 3.3% | Jewelry | Shopping |
| 17 |  Roberto Coin |
78,154 | 11.5% | Jewelry | Fashion & Accessoires |
| 18 |  MIANSAI |
55,950 | 17.5% | Jewelry | Fashion & Accessoires |
| 19 |  1stdibs |
54,171 | 3.4% | Jewelry | Shopping |
| 20 |  Pura Vida |
52,338 | 1.1% | Jewelry | Fashion & Accessoires |
| 21 |  Joyalukkas |
49,378 | 1.8% | Jewelry | Fashion & Accessoires |
| 22 |  Messika |
44,853 | 2.4% | Jewelry | Fashion & Accessoires |
| 23 |  PandaHall |
33,458 | 13.1% | Jewelry | Shopping |
| 24 |  H. Stern |
25,983 | 3.1% | Jewelry | Fashion & Accessoires |
| 25 |  Gassan |
25,547 | 13.1% | Jewelry | Fashion & Accessoires |
| 26 |  UNOde50 |
21,694 | 3.4% | Jewelry | Fashion & Accessoires |
| 27 |  Harry Winston |
20,147 | 0.4% | Jewelry | Fashion & Accessoires |
| 28 |  Van Cleef & Arpels |
19,336 | 0.2% | Jewelry | Fashion & Accessoires |
| 29 |  Wire wrapped jewelry |
16,145 | 6.7% | Jewelry | Fashion & Accessoires |
| 30 |  Wellendorff |
15,355 | 15.4% | Jewelry | Fashion & Accessoires |
| 31 |  Niessing |
14,488 | 12.8% | Jewelry | Fashion & Accessoires |
| 32 |  Boucheron |
13,272 | 0.3% | Jewelry | Fashion & Accessoires |
| 33 |  Bruna |
12,185 | 0.4% | Jewelry | Fashion & Accessoires |
| 34 |  Swarovski Optik |
11,036 | 1.7% | Jewelry | Fashion & Accessoires |
| 35 |  Claddagh ring |
9,062 | 2.5% | Jewelry | Fashion & Accessoires |
| 36 |  Morellato |
8,461 | 1.4% | Jewelry | Fashion & Accessoires |
| 37 |  Graff Diamonds |
6,709 | 19.2% | Jewelry | Fashion & Accessoires |
| 38 |  Lokai |
6,102 | 5.9% | Jewelry | Fashion & Accessoires |
| 39 |  Diamond & Platinum |
6,061 | 8.9% | Jewelry | Shopping |
| 40 |  Arthus Bertrand |
3,328 | 1.3% | Jewelry | Fashion & Accessoires |
| 41 |  LeVian |
2,971 | 0.4% | Jewelry | Shopping |
| 42 |  Twice as Nice |
2,914 | 0.8% | Jewelry | Shopping |
| 43 |  Purelei |
2,785 | 0.1% | Jewelry | Fashion & Accessoires |
| 44 |  Diamond clarity |
2,613 | 0.1% | Jewelry | Fashion & Accessoires |
| 45 |  Shaun Leane |
2,368 | 5.4% | Jewelry | Fashion & Accessoires |
| 46 |  De Beers |
2,049 | 0.1% | Jewelry | Fashion & Accessoires |
| 47 |  Hecho a Mano |
1,867 | 0.3% | Jewelry | Shopping |
| 48 |  Glamira |
1,711 | 0.1% | Jewelry | Fashion & Accessoires |
| 49 |  Tatty Devine |
1,705 | 1.2% | Jewelry | Fashion & Accessoires |
| 50 |  David Yurman |
1,574 | 0.0% | Jewelry | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each jewelry by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest jewelry in Japan?
Tiffany & Co. currently leads with an estimated audience of 10,113,742 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.