Top 11 Children's fashions in Japan
This curated ranking covers the 11 largest children's fashions in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Zara Kids, Petit Bateau and Abercrombie kids lead the list with a combined estimated audience of 4,061,194 people. Across all 11 entries the average audience size is 370,066, and the largest, Zara Kids, reaches around 3,386,544 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each children's fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Zara Kids |
3,386,544 | 12.2% | Children's fashion | Fashion & Accessoires |
| 2 |  Petit Bateau |
595,056 | 6.4% | Children's fashion | Fashion & Accessoires |
| 3 |  Abercrombie kids |
79,594 | 2.6% | Children's fashion | Fashion & Accessoires |
| 4 |  Stella McCartney Kids |
3,546 | 1.0% | Children's fashion | Fashion & Accessoires |
| 5 |  Thomas & Friends |
2,874 | 0.1% | Children's fashion | Fashion & Accessoires |
| 6 |  Småfolk |
1,393 | 1.5% | Children's fashion | Fashion & Accessoires |
| 7 |  Gymboree |
741 | 0.0% | Children's fashion | Fashion & Accessoires |
| 8 |  OshKosh B'Gosh |
607 | 0.0% | Children's fashion | Fashion & Accessoires |
| 9 |  vertbaudet |
225 | 0.0% | Children's fashion | Fashion & Accessoires |
| 10 |  Polarn O. Pyret Sverige |
103 | 9.3% | Children's fashion | Fashion & Accessoires |
| 11 |  Polarn O. Pyret Norge |
45 | 4.7% | Children's fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 11 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each children's fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest children's fashion in Japan?
Zara Kids currently leads with an estimated audience of 3,386,544 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.