Top 50 Sportswears in Japan
This curated ranking covers the 50 largest sportswears in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 60 sportswears tracked in Japan, the 50 ranked here account for the largest measured audience reach. Nike, Adidas and New Balance lead the list with a combined estimated audience of 38,278,909 people. Across all 50 entries the average audience size is 1,538,516, and the largest, Nike, reaches around 14,946,285 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each sportswear, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nike |
14,946,285 | 9.2% | Sportswear | Fashion & Accessoires |
| 2 |  Adidas |
14,431,754 | 7.3% | Sportswear | Fashion & Accessoires |
| 3 |  New Balance |
8,900,870 | 7.0% | Sportswear | Fashion & Accessoires |
| 4 |  Onitsuka Tiger |
7,963,336 | 38.2% | Sportswear | Fashion & Accessoires |
| 5 |  ASICS |
5,895,024 | 9.0% | Sportswear | Fashion & Accessoires |
| 6 |  Converse |
4,447,408 | 6.6% | Sportswear | Fashion & Accessoires |
| 7 |  Reebok |
4,104,791 | 7.8% | Sportswear | Fashion & Accessoires |
| 8 |  Patagonia |
3,923,392 | 8.8% | Sportswear | Fashion & Accessoires |
| 9 |  Puma |
2,788,577 | 4.2% | Sportswear | Fashion & Accessoires |
| 10 |  Fila (company) |
1,891,475 | 8.2% | Sportswear | Fashion & Accessoires |
| 11 |  Under Armour |
1,539,654 | 2.9% | Sportswear | Fashion & Accessoires |
| 12 |  Mizuno |
1,507,636 | 19.9% | Sportswear | Fashion & Accessoires |
| 13 |  DC Shoes |
788,317 | 6.8% | Sportswear | Fashion & Accessoires |
| 14 |  Burton |
695,897 | 13.9% | Sportswear | Fashion & Accessoires |
| 15 |  Fanatics |
589,708 | 2.8% | Sportswear | Fashion & Accessoires |
| 16 |  Kappa (company) |
539,172 | 7.0% | Sportswear | Fashion & Accessoires |
| 17 |  Foot Locker |
511,504 | 1.0% | Sportswear | Shopping |
| 18 |  Reef (company) |
308,253 | 6.5% | Sportswear | Fashion & Accessoires |
| 19 |  Hurley |
290,223 | 13.1% | Sportswear | Fashion & Accessoires |
| 20 |  Diadora |
173,702 | 4.7% | Sportswear | Fashion & Accessoires |
| 21 |  Superga (brand) |
107,106 | 2.4% | Sportswear | Fashion & Accessoires |
| 22 |  Asics Onitsuka Tiger |
100,399 | 14.3% | Sportswear | Fashion & Accessoires |
| 23 |  Sports Direct |
95,881 | 0.5% | Sportswear | Fashion & Accessoires |
| 24 |  Mitchell & Ness |
68,745 | 4.0% | Sportswear | Fashion & Accessoires |
| 25 |  DaKine |
63,941 | 7.4% | Sportswear | Fashion & Accessoires |
| 26 |  Joma |
52,788 | 1.7% | Sportswear | Fashion & Accessoires |
| 27 |  Jack Purcell |
41,515 | 19.4% | Sportswear | Fashion & Accessoires |
| 28 |  Nike Running |
37,117 | 1.3% | Sportswear | Fashion & Accessoires |
| 29 |  Sergio Tacchini |
36,790 | 2.1% | Sportswear | Fashion & Accessoires |
| 30 |  Intersport |
20,553 | 0.1% | Sportswear | Shopping |
| 31 |  Lakai |
16,150 | 8.9% | Sportswear | Fashion & Accessoires |
| 32 |  Columbia Sportswear |
9,353 | 0.1% | Sportswear | Fashion & Accessoires |
| 33 |  Air Jordan |
5,764 | 0.0% | Sportswear | Fashion & Accessoires |
| 34 |  Runner's World |
5,412 | 1.2% | Sportswear | Shopping |
| 35 |  Erima |
4,614 | 1.6% | Sportswear | Fashion & Accessoires |
| 36 |  Givova |
3,168 | 1.0% | Sportswear | Fashion & Accessoires |
| 37 |  PUMA Running |
2,789 | 0.8% | Sportswear | Fashion & Accessoires |
| 38 |  Adicolor |
2,311 | 3.5% | Sportswear | Fashion & Accessoires |
| 39 |  Ryzon |
2,271 | 0.3% | Sportswear | Fashion & Accessoires |
| 40 |  Lululemon Athletica |
1,989 | 3.0% | Sportswear | Fashion & Accessoires |
| 41 |  Rip Curl |
1,546 | 0.0% | Sportswear | Fashion & Accessoires |
| 42 |  Title Nine |
1,298 | 0.2% | Sportswear | Fashion & Accessoires |
| 43 |  O'Neill (brand) |
1,209 | 0.0% | Sportswear | Fashion & Accessoires |
| 44 |  Chuck Taylor All-Stars |
1,178 | 0.1% | Sportswear | Fashion & Accessoires |
| 45 |  Decathlon Italia |
956 | 0.1% | Sportswear | Shopping |
| 46 |  Nike Women |
946 | 0.0% | Sportswear | Fashion & Accessoires |
| 47 |  Fabletics |
906 | 0.0% | Sportswear | Fashion & Accessoires |
| 48 |  Crivit |
837 | 0.2% | Sportswear | Fashion & Accessoires |
| 49 |  Oiselle |
665 | 0.4% | Sportswear | Fashion & Accessoires |
| 50 |  Reebok Classic |
627 | 0.0% | Sportswear | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each sportswear by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sportswear in Japan?
Nike currently leads with an estimated audience of 14,946,285 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.