Top 50 Lingeries in Japan
This curated ranking covers the 50 largest lingeries in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 52 lingeries tracked in Japan, the 50 ranked here account for the largest measured audience reach. Intimissimi, Victoria's Secret and La Perla (clothing) lead the list with a combined estimated audience of 2,167,026 people. Across all 50 entries the average audience size is 69,178, and the largest, Intimissimi, reaches around 928,413 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each lingerie, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Intimissimi |
928,413 | 2.5% | Lingerie | Fashion & Accessoires |
| 2 |  Victoria's Secret |
880,787 | 1.9% | Lingerie | Fashion & Accessoires |
| 3 |  La Perla (clothing) |
357,826 | 5.6% | Lingerie | Fashion & Accessoires |
| 4 |  triumph |
356,314 | 2.8% | Lingerie | Fashion & Accessoires |
| 5 |  Stance |
286,663 | 9.4% | Lingerie | Fashion & Accessoires |
| 6 |  Agent Provocateur |
221,840 | 6.5% | Lingerie | Fashion & Accessoires |
| 7 |  Calzedonia |
122,901 | 0.6% | Lingerie | Fashion & Accessoires |
| 8 |  Princesse tam.tam |
69,468 | 2.6% | Lingerie | Fashion & Accessoires |
| 9 |  Wolford |
41,123 | 2.2% | Lingerie | Fashion & Accessoires |
| 10 |  Palmers |
39,470 | 0.6% | Lingerie | Fashion & Accessoires |
| 11 |  Freya |
36,043 | 1.2% | Lingerie | Fashion & Accessoires |
| 12 |  Burlington |
31,906 | 0.1% | Lingerie | Fashion & Accessoires |
| 13 |  Aubade |
31,828 | 1.6% | Lingerie | Fashion & Accessoires |
| 14 |  The Underwear Expert |
13,639 | 7.7% | Lingerie | Shopping |
| 15 |  Etam |
13,323 | 0.1% | Lingerie | Fashion & Accessoires |
| 16 |  Schiesser |
6,201 | 0.5% | Lingerie | Fashion & Accessoires |
| 17 |  Hunkemöller |
3,757 | 0.1% | Lingerie | Shopping |
| 18 |  Van de Velde |
3,051 | 1.6% | Lingerie | Fashion & Accessoires |
| 19 |  THINX |
2,633 | 0.5% | Lingerie | Fashion & Accessoires |
| 20 |  Andres Sarda |
2,265 | 5.1% | Lingerie | Fashion & Accessoires |
| 21 |  Oysho |
1,550 | 0.0% | Lingerie | Fashion & Accessoires |
| 22 |  Maidenform |
998 | 0.2% | Lingerie | Fashion & Accessoires |
| 23 |  women'secret |
862 | 0.0% | Lingerie | Fashion & Accessoires |
| 24 |  Passionata |
508 | 0.1% | Lingerie | Fashion & Accessoires |
| 25 |  TEZENIS |
502 | 0.0% | Lingerie | Fashion & Accessoires |
| 26 |  Spicy Lingerie |
492 | 0.1% | Lingerie | Fashion & Accessoires |
| 27 |  Wonderbra |
481 | 0.0% | Lingerie | Fashion & Accessoires |
| 28 |  Chantelle (lingerie) |
442 | 0.0% | Lingerie | Fashion & Accessoires |
| 29 |  Spanx |
428 | 0.0% | Lingerie | Fashion & Accessoires |
| 30 |  RougeGorge Lingerie |
357 | 0.0% | Lingerie | Fashion & Accessoires |
| 31 |  Victoria's Secret Pink |
346 | 0.0% | Lingerie | Fashion & Accessoires |
| 32 |  Yamamay |
285 | 0.0% | Lingerie | Fashion & Accessoires |
| 33 |  Saint Sass |
266 | 0.1% | Lingerie | Fashion & Accessoires |
| 34 |  Soma Intimates |
233 | 0.0% | Lingerie | Fashion & Accessoires |
| 35 |  Chantal Thomass |
199 | 0.1% | Lingerie | Fashion & Accessoires |
| 36 |  Aubade Paris |
187 | 0.1% | Lingerie | Fashion & Accessoires |
| 37 |  La Senza |
164 | 0.0% | Lingerie | Fashion & Accessoires |
| 38 |  PrimaDonna lingerie |
142 | 0.1% | Lingerie | Fashion & Accessoires |
| 39 |  Lovely Lingerie |
137 | 1.0% | Lingerie | Fashion & Accessoires |
| 40 |  Victoria's Secret Angels |
107 | 0.0% | Lingerie | Fashion & Accessoires |
| 41 |  Leonisa |
106 | 0.0% | Lingerie | Fashion & Accessoires |
| 42 |  Pink Lipstick Lingerie |
96 | 14.3% | Lingerie | Fashion & Accessoires |
| 43 |  Panache Lingerie |
86 | 0.1% | Lingerie | Fashion & Accessoires |
| 44 |  Marie Jo Lingerie |
84 | 0.1% | Lingerie | Fashion & Accessoires |
| 45 |  Elomi |
75 | 0.0% | Lingerie | Fashion & Accessoires |
| 46 |  K-Lynn Lingerie |
73 | 1.7% | Lingerie | Fashion & Accessoires |
| 47 |  DelRio Lingerie |
73 | 0.1% | Lingerie | Fashion & Accessoires |
| 48 |  Marie France Lingerie |
72 | 0.0% | Lingerie | Fashion & Accessoires |
| 49 |  True & Co. |
67 | 1.4% | Lingerie | Fashion & Accessoires |
| 50 |  Vanity Fair Lingerie |
67 | 0.0% | Lingerie | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each lingerie by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest lingerie in Japan?
Intimissimi currently leads with an estimated audience of 928,413 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.